Omni-Channel Content Lead

Naylor's Equestrian Llp; Bury St Edmunds; On-site; GBP 40,000 - 60,000; Full time

Job summary

JD is seeking a Content Manager to oversee day-to-day duties, ensuring timely delivery of content and alignment with brand strategy. You will collaborate across teams to drive content, optimize user journeys, and support omni-channel initiatives across the EMEA region.

You will lead a content-focused team, develop and implement marketing strategies for ecommerce, and work with UX to improve conversion through best-in-class creative.

Qualifications

• Degree in marketing / online marketing or equivalent.
• Proven experience developing and executing marketing strategies for ecommerce.
• Strong attention to detail and highly organised.
• Experience briefing and planning digital content.
• Experience managing a team.
• Experience using GA to report on performance.
• Knowledge of commercial online marketing within ecommerce fashion preferred.

Responsibilities

• Coordinate day-to-day content delivery across teams to meet deadlines.
• Develop content and drive brand storytelling to increase conversion and add-to-cart.
• Collaborate with UX to improve site conversion through best-in-class creative.
• Support omni-channel initiatives and deliver new functionality on time.
• Develop content across all EMEA territories and establish efficient processes.
• Review heat maps and analyse performance data for future changes.
• Monitor competitor activity and share insights with the team.
• Ensure brand guidelines and creative consistency across desktop, mobile, app, kiosk, and other digital builds.

Skills

Commercial online marketing

eCommerce analytics

Team leadership

Content strategy

Google Analytics

Project management

Education

Degree in Marketing/Online Marketing

Tools

CMS platforms

Google Analytics

Job description

JD is seeking a Content Manager to oversee day-to-day duties, ensuring timely delivery of content and alignment with brand strategy. You will collaborate across teams to drive content, optimize user journeys, and support omni-channel initiatives across the EMEA region.

You will lead a content-focused team, develop and implement marketing strategies for ecommerce, and work with UX to improve conversion through best-in-class creative.