Omnichannel Content Lead: End-to-End Campaign Architect

Source Group International; City Of London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Source Group International is seeking an experienced Omnichannel Content Lead to translate campaign platforms into connected storytelling across retail and digital touchpoints. You will own end-to-end content toolkits, from initial concepts to final delivery, collaborating with agencies and cross-functional teams to maintain a consistent brand experience.

You will drive channel-specific storytelling, manage budgets, and ensure timely delivery in a fast-paced, international marketing environment.

Qualifications

• Proven experience in omnichannel content development or integrated marketing communications.
• Strong ability to translate campaign platforms into channel-specific concepts.
• Experience leading creative agencies and handling briefs, feedback, and delivery.
• Ownership of complex content projects from concept to final delivery.

Responsibilities

• Translate campaign platforms into channel-specific executions across retail, ecommerce, websites, CRM and social media.
• Develop end-to-end content toolkits from scoping to final delivery.
• Lead agency partnerships, brief concepts, review deliverables and guide creative solutions.
• Manage timelines, dependencies and production readiness for content campaigns.
• Review budgets, challenge scope and optimise costs without compromising quality.
• Present concepts and delivery plans to stakeholders with confidence.

Skills

Omnichannel content

Content strategy

Agency leadership

Stakeholder management

End-to-end project ownership

Budget management

Visual storytelling

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

AI-enabled creative platforms

Job description

Source Group International is seeking an experienced Omnichannel Content Lead to translate campaign platforms into connected storytelling across retail and digital touchpoints. You will own end-to-end content toolkits, from initial concepts to final delivery, collaborating with agencies and cross-functional teams to maintain a consistent brand experience.

You will drive channel-specific storytelling, manage budgets, and ensure timely delivery in a fast-paced, international marketing environment.