Omnichannel & Media Strategy Lead

Real Chemistry; New York; Híbrido; GBP 68 000 - 86 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible benefits package

Private medical insurance

Dental and vision plans

LinkedIn Learning access

Hybrid work options

Resumo da oferta

Real Chemistry is seeking an Associate Director of Omnichannel & Media Strategy to lead omnichannel engagement plans for assigned brands, translating insights into actionable journey and media strategies. You will partner with Media, Analytics, CRM, Engagement, Creative, Technology, and Client Services to deliver integrated experiences that meet business objectives.

You will guide audience segmentation, customer journeys, and measurement frameworks while mentoring junior strategists and aligning

Qualificações

• Demonstrated experience developing media strategy, ideally within healthcare, pharmaceutical marketing, or another highly regulated or complex industry.
• Strong understanding of paid media strategy and how channels such as paid search, paid social, programmatic, video, and other digital media work together within an omnichannel ecosystem.
• Experience leading client workshops, strategic planning sessions or collaborative working sessions.
• Strong understanding of how paid media connects with owned channels, CRM, field engagement, content and digital experiences.
• Ability to translate research, data, media performance and campaign results into strategic recommendations.

Responsabilidades

• Architect omnichannel engagement strategies with media strategy at the core, connecting paid media with owned, earned, CRM, field, and digital channels.
• Lead audience segmentation, persona development and customer prioritization across healthcare professional, patient, caregiver and other relevant audiences.
• Design end-to-end customer journeys that identify audience needs, barriers, behaviors, triggers and engagement opportunities.
• Develop media and channel orchestration frameworks that define the role of paid media and connect it effectively across owned, earned, field, CRM, and digital touchpoints.
• Lead client and internal workshops focused on audience strategy, journey design and engagement planning.
• Define measurement frameworks, testing plans and strategic requirements for CRM, analytics and engagement platforms.
• Translate client needs, market research, media and campaign performance, and audience insights into clear strategic recommendations for cross-functional teams.
• Oversee supporting strategists, delegate work and review deliverables for strategic quality and consistency.
• Contribute to scoping conversations and manage multiple client workstreams to established timelines and utilization expectations.

Conhecimentos

Media strategy

Healthcare marketing

Pharma marketing

Audience segmentation

Journey design

Client workshops

CRM integration

Descrição da oferta de emprego

Real Chemistry is seeking an Associate Director of Omnichannel & Media Strategy to lead omnichannel engagement plans for assigned brands, translating insights into actionable journey and media strategies. You will partner with Media, Analytics, CRM, Engagement, Creative, Technology, and Client Services to deliver integrated experiences that meet business objectives.

You will guide audience segmentation, customer journeys, and measurement frameworks while mentoring junior strategists and aligning