Northern Area Sales Manager

Crooton ltd; Leeds; On-site; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Company Tesla

Laptop

iPhone

iPad

Competitive commission

Job summary

Associated Optical in the UK is seeking a Northern Area Sales Manager to own an established territory with strong growth potential. You will balance existing account management with proactive new business development across retail optics and specialist healthcare.

Reporting to the Sales Manager, you will demonstrate magnification equipment and eyewear, drive revenue targets, and collaborate with customer service to deliver outstanding support. Travel across the North of England is required.

Qualifications

• Proven track record in B2B field sales and account management.
• Strong negotiation, presentation, and interpersonal skills.
• Excellent territory planning and self-management.
• Full UK driving licence and willingness to travel North of England.
• Experience in optical/ophthalmic sales, healthcare, or medical devices.
• Understanding of optical practices or NHS hospital procurement.

Responsibilities

• Plan customer visits across the region to maximise coverage and growth.
• Strengthen existing relationships and secure new optical retail and NHS accounts.
• Demonstrate magnification equipment, low-vision aids, and eyewear.
• Meet and exceed sales targets and drive revenue, market share, and new product launches.
• Collaborate with customer service and management to deliver exceptional support.
• Maintain accurate CRM records, activity reports, and monitor competitor activity.

Skills

B2B sales

Account management

Target achievement

Presentation

Negotiation

Interpersonal skills

Territory planning

Self-management

Driving licence

Willingness to travel

Job description

Leeds, United Kingdom | Posted on 19/10/2026

Company: Associated Optical | Eyewear & Magnification

Location: Field-based – North of England (extending to the Scottish border)

Benefits: Company Tesla, Laptop, iPhone & iPad

Hours: Full-time, up to 40 hours per week

About Associated Optical

Associated Optical is a leading UK distributor with over 40 years of experience supplying premium eyewear and low-vision/magnification products to independent opticians, optical groups, and NHS hospitals. Our portfolio includes respected global brands (Eschenbach, Cocoons, Humphrey’s) and our proprietary UK brand, Kukuna.

The Role

We are seeking an enthusiastic, commercially driven Northern Area Sales Manager to take ownership of an established territory with strong growth potential. Reporting to the Sales Manager, you will balance existing account management with proactive new business development across retail optics and specialist healthcare sectors.

Key Responsibilities

• Territory Management: Plan customer visits efficiently across the region to maximize coverage and sales growth.
  
• Account & Business Development: Strengthen existing relationships while identifying and securing new optical retail and NHS accounts.
  
• Product Demonstrations: Present and demonstrate technical magnification equipment, low-vision aids, and eyewear.
  
• Sales Targets: Meet and exceed targets by driving revenue, market share, and new product launches.
  
• Internal Collaboration: Work with customer service and management to deliver exceptional customer support.
  
• Reporting & Feedback: Maintain accurate CRM records, activity reports, and feedback on competitor activity.
  

Requirements

• Proven track record in B2B field sales, account management, and target achievement.
  
• Strong presentation, negotiation, and interpersonal skills.
  
• Excellent territory planning and self-management ability.
  
• Full UK driving licence & willingness to travel across the North of England (with occasional overnight stays).
  
• Experience in optical/ophthalmic sales, healthcare, or medical devices.
  
• Understanding of optical practices or NHS hospital procurement.
  

Territory

Covers Manchester, Leeds, Yorkshire, Durham, Newcastle, Carlisle, and surrounding areas (up to the Scottish border; excludes Scotland & Northern Ireland).

What We Offer

• £40k–£45k basic salary + competitive performance commission.
  
• Company Tesla (with private mileage policy), laptop, iPhone, and iPad.
  
• Comprehensive product training and ongoing operational support.
  
• High autonomy within a long-established, respected industry leader.
  

About Associated Optical

Since 1983, Associated Optical has been the exclusive UK partner for Eschenbach and other premier global brands. We supply independent opticians, NHS services, and charities with a diverse portfolio that uniquely blends premium, fashion-forward eyewear (Eschenbach, Live Eyewear, Kukuna) with cutting-edge, life-changing low vision technology.