Business Development Manager

Zest Optical; Willenhall; On-site; GBP 40,000 - 64,000; Full time

Benefits offered by this job

Lucrative bonus scheme

Company car

Additional benefits

Job summary

Zest Optical, in partnership with a leading global ophthalmic lens manufacturer, seeks a commercially driven Business Development Manager to cover the North of England. You will drive sales growth, manage independent optical practices, and develop strong long-term relationships with practice owners and professionals.

The role focuses on new business development and expanding existing accounts, with responsibility for product knowledge, training, and territory planning to achieve targets.

Qualifications

• B2B sales experience in optical industry is highly advantageous.
• Qualified Dispensing Optician with commercial awareness is valued.
• Strong understanding of ophthalmic lenses and independent optical market.
• Proven ability to build relationships and influence decision-makers.
• Confident delivering product presentations and customer training.
• Self-motivated and organized with large territory management.
• Proactive in new business development and meeting sales targets.
• Willing to travel across the North of England and hold a UK driving licence.

Responsibilities

• Manage and develop a portfolio of independent optical accounts across the North of England.
• Identify, target and secure new business opportunities to expand the customer base.
• Build long-term relationships with practice owners, Dispensing Opticians and key decision-makers.
• Drive sales growth through account management and improved product penetration.
• Deliver product presentations, training, and commercial support to boost lens sales.
• Develop and implement territory plans to achieve sales and revenue targets.
• Monitor competitor activity and market trends to identify growth opportunities.
• Maintain regular customer contact through visits and ongoing account development.
• Collaborate with internal teams to ensure high levels of service and support.

Skills

B2B sales

Optical industry

Relationship building

Product presentations

Customer training

Territory management

New business development

Driving licence

Education

Qualified Dispensing Optician

Job description

Business Development Manager | Ophthalmic Lenses | North of England

Zest Optical is working in partnership with a leading global ophthalmic lens manufacturer to recruit an experienced and commercially driven Business Development Manager to cover the North of England.

This is an excellent opportunity to join an established and highly regarded business within the ophthalmic lens industry, taking responsibility for driving sales growth and developing relationships with independent optical practices across the region.

The successful candidate will ideally be based close to the M62 corridor (Leeds / Sheffield / Manchester), providing easy access to customers throughout the territory.

The role combines proactive new business development with the management and growth of existing customer accounts. Working closely with independent opticians, practice owners and optical professionals, you'll take a consultative approach to sales, helping customers develop their lens business through commercial support, product knowledge and training.

Business Development Manager – Role & Responsibilities

• Manage and develop a portfolio of independent optical accounts across the North of England.

• Identify, target and secure new business opportunities to expand the company's customer base and market presence.

• Build strong, long-term relationships with practice owners, Dispensing Opticians and key decision-makers.

• Drive sales growth through effective account management, increasing product penetration and identifying opportunities within existing accounts.

• Deliver product presentations, training and commercial support to help practices maximise their ophthalmic lens sales.

• Develop and implement territory plans to achieve agreed sales and revenue targets.

• Monitor competitor activity, market trends and customer requirements to identify opportunities for growth.

• Maintain regular customer contact through planned visits, follow-up and ongoing account development.

• Work collaboratively with internal teams to ensure customers receive a consistently high level of service and support.

Business Development Manager – Requirements

• Previous B2B sales experience within the optical industry would be highly advantageous.

• A qualified Dispensing Optician with strong commercial awareness and a desire to develop a career in field sales would also be considered.

• Strong understanding of ophthalmic lenses and the independent optical market.

• Proven ability to build relationships, influence decision-makers and identify commercial opportunities.

• Confident delivering product presentations and customer training.

• Self-motivated, organised and comfortable managing a large geographical territory independently.

• Proactive approach to new business development, with the drive and determination to achieve sales targets.

• Ideally based close to the M62 corridor.

• Full UK driving licence and willingness to travel regularly throughout the North of England.

Business Development Manager – Salary & Benefits

• Excellent base salary

• Lucrative bonus scheme

• Company car and a range of additional benefits

This is an exciting opportunity for an ambitious optical sales professional or commercially minded Dispensing Optician looking to take the next step in their career with a leading ophthalmic lens manufacturer.