North West Spirits Brand Builder & Partner Manager

Jobtailor; Tonbridge; On-site; GBP 40,000 - 65,000; Full time

Job summary

Jobtailor is seeking a territory-focused Spirits Sales Specialist based in the North West of the UK. You will own and grow your customer base, advise on trends, and secure listings across venues.

You will collaborate with Brand and Trade Marketing teams to launch and push brands, while managing A&P and driving distribution and rate of sale. The role requires a strong network in the UK on-trade, a proven track record in account management, and the ability to travel nationwide.

Qualifications

• Based in North West UK.
• Solid account management experience within the spirits industry.
• Knowledge of the UK on-trade and a genuine network of customers and operators.
• Track record of winning new business.
• Understanding of how to build brands, not just sell cases.
• Strong knowledge across spirits categories, particularly craft and premium.
• Commercially sharp and able to use sales data to spot opportunities.
• Able to negotiate confidently and build relationships at all levels.
• Understanding of A&P investment and how to make it work.
• Experience with NPD launches, cocktail lists or trade marketing preferred.
• Bonus points for experience on the other side of the bar.
• WSET qualification is valuable, but experience, relationships and passion matter more.
• Full UK driving licence.
• Willingness to undertake nationwide travel.

Responsibilities

• Own a territory and customer base across the North West.
• Build relationships with key UK on-trade customers and operators.
• Win new business using network, knowledge and commercial instinct.
• Secure brand listings on back bars, cocktail menus and lighthouse accounts.
• Grow distribution and rate of sale.
• Advise customers on spirits, cocktails, consumers and category trends.
• Manage A&P spend and ensure activations deliver a return.
• Launch and build brands with Brand, Trade Marketing, Brand Ambassador teams.
• Support tastings, training and category sessions.
• Own pricing, positioning, negotiations, distribution and portfolio performance across the territory.

Skills

Account Management

Relationship Building

Negotiation Skills

Sales Data Analysis

Brand Building

NPD Launch Experience

Commercial Instinct

Education

WSET Qualification

Full UK Driving Licence

Tools

A&P Investment

Trade Marketing

Job description

Jobtailor is seeking a territory-focused Spirits Sales Specialist based in the North West of the UK. You will own and grow your customer base, advise on trends, and secure listings across venues.

You will collaborate with Brand and Trade Marketing teams to launch and push brands, while managing A&P and driving distribution and rate of sale. The role requires a strong network in the UK on-trade, a proven track record in account management, and the ability to travel nationwide.