Spirits Brand Growth Manager – On‑Trade Specialist

COREcruitment; Manchester; On-site; GBP 24,000 - 40,000; Full time

Job summary

COREcruitment is recruiting a Brand Development Manager to drive growth in the Northwest national spirits market. The role focuses on accelerating On‑Trade success, expanding market share across independent venues and multi-site groups, and selling in premium spirits to boost brand presence.

The ideal candidate will have a proven track record in On‑Trade sales within the spirits or FMCG sector, with strong relationships across distributors and buyers.

Qualifications

• Proven track record in On-Trade sales within spirits, drinks or FMCG.
• Strong on-trade understanding and network across independent/multi-site groups.
• Commercially astute with experience in account management, business development & negotiations.
• Ability to lead trade marketing initiatives and brand activations.
• Entrepreneurial mindset, autonomous but collaborative.
• Passion for premium spirits and brand building.

Responsibilities

• Win and manage key On-Trade accounts, securing listings and driving sales.
• Develop and execute a strategic growth plan to identify opportunities and strengthen partnerships.
• Collaborate with marketing to deliver activations and strong brand presence at POS.
• Build long-term relationships with buyers, distributors and retail decision-makers.
• Negotiate terms, promotions and trade agreements to boost revenue.
• Monitor market trends and competitor activity to refine strategies.

Skills

On-Trade sales

Spirits industry knowledge

Account management

Business development

Negotiations

Job description

COREcruitment is recruiting a Brand Development Manager to drive growth in the Northwest national spirits market. The role focuses on accelerating On‑Trade success, expanding market share across independent venues and multi-site groups, and selling in premium spirits to boost brand presence.

The ideal candidate will have a proven track record in On‑Trade sales within the spirits or FMCG sector, with strong relationships across distributors and buyers.