North West Spirits Partner Manager & Brand Builder

Master of Malt; Tonbridge; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Staff discount on 15,000+ SKUs

Job summary

Maverick Drinks is seeking an On-Trade Partner Manager (Brand Builder) to grow its North West portfolio across Manchester, Liverpool and Leeds. You will own a territory, build relationships with key on-trade operators, and drive distribution and performance.

The role emphasizes winning new business, getting brands listed on bars and menus, managing A&P spend, and supporting tastings and training. A proven track record in spirits and strong commercial instincts are required.

Qualifications

• Solid account management experience within the spirits industry.
• Genuine network in the UK on-trade and operators.
• Track record of winning new business.
• Knows how to build brands, not just sell cases.
• Experience with A&P investment and activations.
• Industry knowledge of craft and premium spirits.
• Requires a valid driving licence.

Responsibilities

• Own a territory and a customer base in the North West, building relationships with key on-trade contacts.
• Win new business using your network, knowledge and commercial instinct.
• Get our brands listed from back bars to lighthouse accounts to build credibility.
• Grow distribution and rate of sale; ensure listings translate to performance.
• Advise customers with industry insights on spirits, cocktails and trends.
• Manage A&P spend and ensure activations deliver a solid ROI.
• Launch and build brands with Brand, Trade Marketing, Sales and Brand Ambassador teams.
• Support tastings, training and category sessions with customers and teams.
• Own the commercial picture across territory including pricing, positioning and negotiations.

Skills

Account management

UK on-trade network

New business development

Brand building

Spirits category knowledge

Sales data analysis

Negotiation

A&P budgeting

NPD launches / trade marketing

Driving licence

Education

WSET qualification

Job description

Maverick Drinks is seeking an On-Trade Partner Manager (Brand Builder) to grow its North West portfolio across Manchester, Liverpool and Leeds. You will own a territory, build relationships with key on-trade operators, and drive distribution and performance.

The role emphasizes winning new business, getting brands listed on bars and menus, managing A&P spend, and supporting tastings and training. A proven track record in spirits and strong commercial instincts are required.