New Car Sales Manager

LSH Auto UK Limited; Birmingham; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Mercedes Benz training

Life Assurance (4 x annual salary)

Company Pension

Colleague Car Purchase Scheme

Eye care Vouchers

31 days holiday

Wellbeing Support

Job summary

LSH Auto UK Limited in Birmingham is seeking a talented sales leader to head the new car sales team, driving monthly revenue targets and customer satisfaction in a premium Mercedes-Benz showroom. You will develop sales strategies to boost new vehicle volume and profitability, oversee stock, pricing and promotions, and ensure a seamless customer journey from enquiry to handover.

A strong track record in automotive sales leadership is essential.

Qualifications

• 3+ years of management experience in automotive sales.
• Strong knowledge of new vehicle sales processes and finance products.
• Experience using Kerridge and Enquiry Max.
• Ability to analyse sales data and adjust strategy.
• Experience leading teams and managing showroom relationships.
• UK driving licence and eligibility to work in the UK.

Responsibilities

• Lead the new car sales team to achieve monthly revenue targets.
• Develop sales strategies to increase new vehicle volume and profitability.
• Oversee stock availability, pricing and promotional activity for new vehicles.
• Ensure an excellent customer journey from enquiry through vehicle handover.
• Track sales performance metrics and adjust tactics to improve results.

Skills

Management experience

Automotive knowledge

Sales analytics

Team leadership

Customer relationships

Tools

Kerridge

Enquiry Max

Job description

LSH Auto is a UK premium automotive retailer and a leading Mercedes-Benz dealership group. The business supports customers across the full vehicle ownership journey, from new and used vehicle sales to aftersales services including servicing, repairs, MOTs, tyres, and parts. Joining LSH Auto means becoming part of a customer-focused automotive environment where commercial performance, brand standards, and service quality all matter.

Responsibilities

• Lead the new car sales team to achieve monthly revenue targets
• Develop sales strategies to increase new vehicle volume and profitability
• Oversee stock availability, pricing, and promotional activity for new vehicles
• Ensure an excellent customer journey from enquiry through vehicle handover
• Track sales performance metrics and adjust tactics to improve results

Requirements

• 3+ years of management experience within the automotive industry, including experience managing automotive sales teams and exceeding dealership targets
• Strong knowledge of new vehicle sales processes, automotive finance products, and automotive sales compliance requirements
• Experience using Kerridge and Enquiry Max
• Proven ability to analyse sales performance data and adjust sales strategy accordingly
• Experience leading teams and managing customer relationships in a fast-paced showroom environment
• Comfortable working with senior dealership leadership, finance and insurance partners, Mercedes-Benz brand contacts, and high-value showroom customers
• Valid UK driving licence
• Eligible to work in the United Kingdom

Benefits

• A range of Mercedes Benz training and leadership programmes
• Platinum Plus Rewards Scheme
• Colleague Car Purchase Scheme
• Eye care Vouchers
• Life Assurance (4 x annual salary)
• 31 days holiday (including bank holidays), rising to 38 days with length of service
• Wellbeing Support
• Company Pension