New Car Sales Manager

LSH Auto; Birmingham; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Mercedes-Benz training

Platinum Plus Rewards

Colleague Car Purchase Scheme

Eye care vouchers

Life Assurance (4 x annual salary)

31 days holiday (incl. bank holidays)

Wellbeing support

Company pension

Job summary

LSH Auto, a leading Mercedes-Benz dealership group in the UK, seeks a New Car Sales Manager to drive performance and lead a high‑performing team. You will shape the sales approach and deliver premium customer experiences while achieving strong commercial results across the dealership.

Lead a showroom team, develop strategies, manage stock and pricing, and partner with finance and brand contacts to maintain Mercedes-Benz standards in a fast-paced environment.

Qualifications

• 3+ years of management experience within the automotive industry.
• Strong knowledge of new vehicle sales processes, automotive finance products, and sales compliance.
• Experience using Kerridge and Enquiry Max.
• Proven ability to analyse sales performance data and adjust sales strategy.
• Experience leading teams and managing customer relationships in a fast-paced showroom environment.

Responsibilities

• Lead the new car sales team to achieve monthly revenue targets.
• Develop sales strategies to increase new vehicle volume and profitability.
• Oversee stock availability, pricing, and promotional activity for new vehicles.
• Ensure an excellent customer journey from enquiry through vehicle handover.
• Track sales performance metrics and adjust tactics to improve results.

Skills

Management experience

Automotive sales knowledge

Sales performance analysis

Customer relationship management

Driving licence

Tools

Kerridge

Enquiry Max

Job description

LSH Auto is a UK premium automotive retailer and a leading Mercedes-Benz dealership group. The business supports customers across the full vehicle ownership journey, from new and used vehicle sales to aftersales services including servicing, repairs, MOTs, tyres, and parts. Joining LSH Auto means becoming part of a customer-focused automotive environment where commercial performance, brand standards, and service quality all matter.

As New Car Sales Manager, you will play a key role in driving the performance of the new car sales function. This role is focused on leading a high-performing team, shaping the sales approach, and helping deliver a premium customer experience that reflects the standards of the Mercedes-Benz brand while supporting strong commercial results across the dealership.

Responsibilities

• Lead the new car sales team to achieve monthly revenue targets.
• Develop sales strategies to increase new vehicle volume and profitability.
• Oversee stock availability, pricing, and promotional activity for new vehicles.
• Ensure an excellent customer journey from enquiry through vehicle handover.
• Track sales performance metrics and adjust tactics to improve results.

• 3+ years of management experience within the automotive industry, including experience managing automotive sales teams and exceeding dealership targets.
• Strong knowledge of new vehicle sales processes, automotive finance products, and automotive sales compliance requirements.
• Experience using Kerridge and Enquiry Max.
• Proven ability to analyse sales performance data and adjust sales strategy accordingly.
• Experience leading teams and managing customer relationships in a fast-paced showroom environment.
• Comfortable working with senior dealership leadership, finance and insurance partners, Mercedes-Benz brand contacts, and high-value showroom customers.
• Valid UK driving licence.
• Eligible to work in the United Kingdom.

Benefits Include:

• A range of Mercedes Benz training and leadership programmes
• Platinum Plus Rewards Scheme
• Colleague Car Purchase Scheme
• Eye care Vouchers
• Life Assurance (4 x annual salary)
• 31 days holiday (including bank holidays), rising to 38 days with length of service
• Wellbeing Support
• Company Pension