New Business Manager

Advocate Group; Greater Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

Join a leading company in the drinks sector as a New Business Manager, where you will focus on acquiring new clients in the Free Trade sector, particularly pubs and bars. This role offers excellent opportunities for a proactive sales professional seeking to make a significant impact within a dynamic team, supported by competitive remuneration including a base salary and additional benefits.

Qualifications

• Experience in the drinks, FMCG, or hospitality sectors.
• Ability to develop customer acquisition strategies.
• Confident in negotiations with decision-makers.

Responsibilities

• Drive growth across the Free Trade On Trade channel.
• Build relationships with pubs and bars.
• Report on KPIs and market trends.

Skills

Communication

Negotiation

Sales Strategy

Stakeholder Management

Education

Proven experience in sales, business development, or account management

Job description

This range is provided by Advocate Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Advocate Group

Senior Talent Partner | Connecting On-Trade Commercial Talent with Drinks Businesses

New Business Manager - On Trade

Field Based – North West Area

Up to £50,000 base salary + car allowance + bonus

Are you a natural dealmaker with a passion for the drinks industry? I'm looking for a New Business Manager to help drive growth across the Free Trade On Trade channel.

This is a fantastic opportunity for a dynamic sales professional to join a market-leading business in the beer and hospitality space. The role focuses on identifying and securing new business opportunities with pubs, bars, and multiple retail groups, playing a key part in expanding the reach of a premium drinks portfolio

Key Responsibilities:

• Developing and executing strategies to acquire new customers within the Free Trade sector.
• Using market insight and data to identify target prospects and develop tailored proposals.
• Building and nurturing strong relationships with decision-makers in the hospitality trade.
• Leading negotiations and closing deals that align with strategic business goals.
• Collaborating closely with internal stakeholders to ensure smooth onboarding and delivery.
• Regularly reporting on KPIs, market trends, and performance insights.

About You:

• Proven experience in sales, business development or account management (ideally within drinks, FMCG, or hospitality).
• Possess excellent communication, negotiation, and stakeholder management skills.
• Proactive, strategic, and thrives in a target-driven environment.
• Understands the UK On Trade landscape and knows how to navigate it.
• Confident working independently and as part of a wider team.
• Holds a full UK driving license

You’ll be part of a high-performing, fast-moving commercial team, with the autonomy to make an impact and the support to succeed. If you’re motivated by challenge, growth, and building something new, I'd love to hear from you.

Submit your application today and take the next step in your sales career with a business at the forefront of the UK on-trade drinks sector!

Call: 02078718000

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing

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