NavCo Marketing Manager

Dentsu; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in London seeks a results-driven Marketing Manager to lead strategic marketing initiatives. This role focuses on partner marketing and account-based marketing to enhance customer acquisition and retention. Collaborate with sales and product teams to deliver impactful campaigns that drive growth and engagement. The position offers a hybrid working schedule and a range of benefits, including a competitive compensation package and extensive annual leave.

Benefits

Private health & dental insurance

Corporate discounts

Career development through Dentsu University

Free access to LinkedIn learning

29+ days of annual leave

Opportunity to volunteer for up to 2 days per year

Agency closure between Christmas and New Years

Qualifications

• 5-7 years of experience in B2B marketing with a focus on partner marketing or ABM.
• Strong understanding of Trade Solution Providers.

Responsibilities

• Lead marketing programs targeting strategic partners and high-value accounts.
• Develop and execute integrated marketing campaigns across multiple channels.

Skills

B2B Marketing

Partner Marketing

ABM

Ecosystem Engagement

Collaboration

Tools

Salesforce

Marketo

HubSpot

6sense

Demandbase

Job description

The purpose of this role is to develop, implement and execute strategic marketing plans and tactics for the organisation (or lines of business and brands within an organisation) in order to attract potential customers and retain existing ones.

Job Description:

About the Role

We are looking for a results-driven Marketing Manager to lead marketing programs that engage strategic partners, high-value accounts, and Trade Solution Providers as part of our extended customer ecosystem. This role combines partner marketing, account-based marketing (ABM), and campaign execution to support customer acquisition, partner enablement, and go-to-market impact.

You'll collaborate closely with sales, partnerships, product marketing, and content teams to develop and activate targeted campaigns. These campaigns will support the full relationship lifecycle - from awareness and acquisition to onboarding and growth - across key partner types, including strategic alliances, channel partners, and trade solution providers.

Key Responsibilities

Partner & Ecosystem Marketing

• Plan and deliver co-marketing programs with strategic partners, including Trade Solution Providers, to amplify shared value propositions.

• Develop marketing toolkits and campaign assets to support partner-led and co-branded activation across digital, content, and events.

• Drive partner awareness and education by highlighting joint solutions, use cases, and success stories through owned and earned media.

• Support partner recruitment and onboarding with targeted communications and enablement campaigns.

Account-Based Marketing (ABM)

• Lead ABM programs targeting priority accounts across industry verticals and regions, including Trade Solution Providers and enterprise buyers.

• Personalize messaging and experiences based on account insights, buyer roles, and business needs.

• Work closely with sales and business development teams to align ABM tactics with territory plans and pipeline goals.

• Use data, CRM, and intent tools to prioritize outreach and refine campaign targeting.

Campaign Planning & Activation

• Build and execute integrated marketing campaigns across email, digital, events, and social media - tailored by partner type or account segment.

• Manage the end-to-end campaign lifecycle, including creative briefing, timeline management, and stakeholder approvals.

• Ensure consistent messaging and brand experience across all touchpoints, in line with global marketing strategy.

Performance & Optimization

• Track and report on partner and ABM campaign performance using KPIs such as engagement, influenced pipeline, and partner activation.

• Analyze results and feedback to continuously optimize programs and share insights with stakeholders.

Qualifications

• 5-7 years of experience in B2B marketing, ideally with a focus on partner marketing, ABM, or ecosystem engagement.

• Strong understanding of Trade Solution Providers and how they operate within broader partner and customer networks.

• Proven success delivering targeted, multi-channel campaigns that drive measurable impact.

• Excellent collaboration skills across sales, channel, and marketing teams.

• Experience with CRM (e.g., Salesforce), marketing automation (e.g., Marketo, HubSpot), and ABM tools (e.g., 6sense, Demandbase) preferred.

• Strong organizational skills, attention to detail, and a proactive mindset.

• Comfortable in fast-paced, high-growth environments with evolving priorities.

A few of the benefits

• You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University, and free access to LinkedIn learning
• 29+ days of annual leave (25 days of regular holidays, birthdays off and 3 additional wellness days)
• We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and New Years
• You'll have a hybrid working schedule

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles - we can't promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams

#LI-Hybrid

Location:
London

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent