National Sales Manager

Oyster Recruitment Ltd; Birmingham; Remote; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Company car or car allowance

Bonus scheme

Generous holiday + bank holidays

Life Assurance

Enhanced Pension

Training and development

Employee Referral Scheme

Employee Assistance Programme

Job summary

Oyster Recruitment Ltd is seeking a National Sales Manager to drive sales growth across England in the tail lift sector. The role is remote-based and consultative, focusing on sales strategy, business development and partner development with an established partner network.

You will manage channel partnerships, identify opportunities, and deliver targeted revenue improvements while collaborating with marketing and product teams to support partners. A competitive salary with bonus is offered.

Qualifications

• Proven direct sales experience in tail lift or closely related commercial vehicle environments.
• Experience managing sales activity through a channel or partner network.
• Strong business development, networking and relationship management skills.
• Excellent communication, presentation and negotiation abilities.
• Commercially driven, consultative and customer-focused approach.
• Full UK driving licence and willingness to travel across England.

Responsibilities

• Develop and manage key channel partner relationships and implement sales plans to hit targets.
• Build strong relationships with channel partners and support them in sales and margin targets.
• Identify opportunities to increase market share, revenue and customer satisfaction.
• Develop sales plans and strategies based on market opportunities and partner needs.
• Collaborate with internal teams on marketing and sales initiatives.
• Provide product, sales and consultative support to channel partners.
• Assist partners with product knowledge, digital tools and sales techniques.
• Monitor market trends and competitor activity to identify opportunities.
• Travel extensively across England to meet customers and partners.

Skills

Direct sales

Channel partner management

Business development

Communication

Negotiation

Travel willingness

Tools

Microsoft Office

Job description

Are you an experienced sales professional with a strong background in Tail Lifts, commercial vehicles or a related technical product environment?

Our client, a specialist supplier in the tail lift sector is looking for a National Sales Manager to take ownership of sales growth across England, working closely with an established network of channel partners and customers.

This is a remote-based, consultative, commercially focused role where you’ll combine sales strategy, business development, account management and partner development to increase revenue, strengthen market presence and maximise sales performance.

Key Responsibilities:

• Develop and manage key channel partner relationships, identify new sales opportunities and implement effective sales plans to achieve commercial targets
• Build strong relationships with channel partners and support them in achieving sales and margin targets
• Identify opportunities to increase market share, revenue and customer satisfaction
• Develop sales plans and strategies based on market opportunities and partner requirements
• Work with internal teams to deliver targeted marketing and sales initiatives
• Provide product, sales and consultative selling to channel partners
• Support partners with product knowledge, digital tools and effective sales techniques
• Monitor market trends and competitor activity to identify new opportunities
• Resolve issues quickly while maintaining positive, long-term business relationships
• Travel extensively across England to meet customers and channel partners

Who They’re Looking For:

• Proven direct sales experience within the Tail Lift industry or a closely related commercial vehicle environment
• Experience managing sales activity through a channel or partner network
• Strong business development, networking and relationship management skills
• Excellent communication, presentation and negotiation abilities
• A commercially driven, consultative and customer-focused approach
• Good working knowledge of Microsoft Office
• Full UK driving licence and willingness to travel across England
• Right to work in the UK

Benefits:

• Company car or car allowance
• Competitive salary + bonus scheme
• Generous holiday + bank holidays, increasing with service
• Life Assurance
• Enhanced Pension
• Specialist manufacturer and internal training and development
• Employee Referral Scheme
• Employee Assistance Programme and wellbeing support

If you’re an experienced sales professional who knows the Tail Lift market and enjoys developing relationships that translate into commercial results, we’d be keen to hear from you