National & Regional Account Manager

dmg:media; Greater London; On-site; GBP 42,000 - 62,000; Full time

Benefits offered by this job

25 days holiday

Pension plan

Discounts on online shopping, dining,

Onsite gym

Job summary

Mail Metro Media is seeking a proactive National and Regional Account Manager – Advertising Sales for MetroWorks, to drive print and digital revenue across local SME clients. You will manage regional accounts, pitch advertising solutions, and build long-term partnerships with business owners and key decision-makers.

Based in the regional UK market, you will own your pipeline, meet revenue targets, collaborate with internal teams to ensure campaign delivery, and expand digital offerings while

Qualifications

• Proven experience in B2B/B2C sales within advertising, media, or similar sectors.
• Track record of winning new business and hitting revenue targets.
• Comfortable presenting to SME owners and senior decision-makers.
• Strong presentation, pitching, and negotiation skills.
• Self-motivated with ability to manage a regional sales diary and pipeline.

Responsibilities

• Manage and grow a portfolio of local SME advertising customers in your region.
• Proactively identify and secure new business opportunities with a strong pipeline.
• Conduct regular face-to-face and virtual meetings (3 per week).
• Understand client objectives and propose effective advertising solutions.
• Present proposals to business owners and key decision-makers.
• Develop and negotiate compelling commercial offers to close deals.
• Drive revenue by upselling, cross-selling, and expanding digital products.
• Maintain long-term client relationships as a trusted advertising partner.
• Meet and exceed monthly, quarterly, and annual revenue targets.
• Maintain an accurate pipeline and progress opportunities through the sales cycle.
• Prospect via networking, referrals, and local market knowledge.
• Monitor market trends and competitor activity to spot growth opportunities.
• Collaborate with internal teams to ensure campaign delivery and great customer experience.
• Provide regular updates on pipeline and revenue forecasts.

Skills

Strong sales experience

Advertising & media sales

New business development

Account management

Relationship building

Pitching & negotiation

CRM proficiency

SME targeting

Job description

National and Regional Account Manager – Advertising Sales, MetroWorks

Location: Regional

Contract: Permanent

About the Role

We are looking for an ambitious and commercially driven Regional Account Manager to join our advertising sales team, responsible for growing print and digital revenue across a portfolio of local SME customers. You will be the face of the brand for regional clients, with a specific focus on driving growth within our Metro Regional print editions while simultaneously pivoting partners toward our digital offerings.
This is a proactive, new-business-focused role where you will build strong relationships with local businesses, identify opportunities to grow existing accounts, and win new customers through effective pitching, presenting and consultative selling.
You will take ownership of your regional portfolio, developing long-term client relationships while continually identifying opportunities to drive incremental and new revenue into the business.

Key Responsibilities

• Manage and grow a portfolio of local SME advertising customers across your region.
• Proactively identify and secure new business opportunities, building a strong pipeline of prospective clients.
• Conduct regular face-to-face and virtual meetings with existing and prospective customers (3 per week)
• Understand clients’ business objectives and recommend effective advertising solutions that deliver against their goals.
• Pitch and present advertising proposals to business owners and key decision-makers.
• Develop compelling commercial proposals and negotiate opportunities through to close.
• Drive new revenue into the portfolio by upselling, cross-selling and introducing new advertising products and solutions.
• Build and maintain strong, long-term relationships with clients, becoming a trusted advertising partner.
• Take ownership of individual revenue targets, consistently achieving and exceeding monthly, quarterly and annual objectives.
• Maintain an accurate sales pipeline and ensure opportunities are actively progressed through the sales cycle.
• Prospect proactively through a combination of networking, referrals, outbound activity and local market knowledge.
• Monitor market trends and competitor activity to identify opportunities for growth.
• Work collaboratively with internal teams to ensure excellent campaign delivery and customer experience.
• Provide regular updates on pipeline, revenue performance and future opportunities.

Person Specification

• Proven experience in b2b/b2c sales, advertising, media sales or a similar commercial environment.
• A strong track record of winning new business and delivering against revenue targets.
• Confident communicating with SME owners, senior decision-makers and stakeholders.
• Excellent presentation, pitching and negotiation skills.
• A proactive, target-driven approach with a genuine appetite for winning new business.
• Strong relationship-building skills and the ability to turn prospects into long-term customers.
• Commercially minded, with the ability to understand customer needs and translate them into compelling advertising solutions.
• Highly organised, self-motivated and comfortable managing your own diary, pipeline and regional territory.
• A resilient and persistent approach to sales, with the ability to identify opportunities and close deals.

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more…

About Mail Metro Media

Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper and New Scientist. The Mail Metro team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
www.mailmetromedia.co.uk

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.