National Account Manager - Wholesale

Huel; Tring; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Private medical

Gym on-site

Cycle to Work

Volunteer days

Job summary

Huel is seeking a National Account Manager to lead our Wholesale channel in the UK. You will manage key wholesale customers, grow listings in Ready-to-Drink, and drive new business while owning P&L and forecast. This is a predominantly field-based role with some time at the Tring HQ and regular travel to customers.

You’ll work with a UK Sales Team of 21, build strong relationships, and deliver rapid growth. Ambition, ownership, and a growth mindset are essential.

Qualifications

• Ambitious National Account Exec or NAM with ~2–3+ years wholesale experience across major customers.
• Strong relationship building and ability to win in wholesale channels.
• Excellent communication and commercial acumen with P&L awareness.

Responsibilities

• Manage a portfolio of wholesale customers (e.g., Booker, Costco, Sugro).
• Grow ready-to-drink business and secure listings in new categories.
• Own budgeting, forecast, and monitor account performance.
• Analyze category data and share insights with customers and internal teams.

Skills

Wholesale experience

Account management

Negotiation

Communication

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new National Account Manager - Wholesale position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

This is a predominantly field-based role, typically spending one day a week at our Tring HQ, one day working from home and three days out visiting customers. Flexibility and willingness to travel regularly are essential!

The role

To help us continue our journey and unlock further growth opportunities, we’re now looking for a new National Account Manager to join our Sales team. This role will see you developing our existing Wholesale Channel as well as expanding into new customers with our existing portfolio as well as selling in any NPD and new ranges. Working within our UK Sales Team of 21, you’ll grow some existing accounts as well as pitching, onboarding and nurturing new customers. We're only getting started and have ambitious plans ahead - here’s a glimpse of what you’ll be involved in:

• Manage a selection of our existing Wholesale customers ( such as Booker, Costco, Bestway, Unitas & Sugro). You’ll build strong, strategic relationships that help drive rapid growth for Huel and for the category.
• Continue to grow and build our ready-to-drink business while unlocking new listings in new categories such as Bars, Cans and Ramen. New business wins is down to you, but also nurturing the relationship, onboarding and full account management to deliver great long term results and partnerships.
• P&L responsibility - you’ll be expected to deliver and surpass our budgeted financial and distribution targets and monitor and track account performance.
• Track Huel’s performance within the context of the category, you’ll be expected to understand the key drivers of performance and to be able to succinctly share the insights internally and with the customers. The customers will see you as someone who has their finger on the pulse and is a reliable source of insight.
• Analyse data to help build your sales presentations and to identify opportunities.
• Accurately forecast so we can remain in stock and so we can plan effectively.

What we're looking for in you

• An ambitious National Account Exec or current NAM with approximately 2-3 years+ of wholesale experience, working across big customers such as Booker, Bestway, Unitas & Sugro and have a thorough understanding of how to win in this channel.
• Hustle hard and work fast: Energy and enthusiasm to roll up your sleeves and get involved from day one.
• Take ownership: A proactive self starter with drive and intuition.
• Be Better than yesterday: You will have a growth mindset and will want to learn and develop in the role.
• An excellent communicator: You can communicate at all levels within a business, succinctly delivering your key messages with high impact.
• Strong relationship builder: You’re great at building rapport with customers, but are still able to have the difficult conversations when you need to.
• Commercially astute: You need to have a thorough understanding of the P&L and be confident with numbers & analysing data to identify opportunities & create selling stories to show customer and market performance.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

2 weeks a year to work remotely from anywhere!

Dog friendly

Paid Volunteering Days

Free on-site gym with free classes, and we will give you your own nutrition plan

Free on-site wellness area offering infrared saunas and an ice bath

Free 1-on-1 therapy provided by Self-Space.

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging

Cycle to Work Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Paid Employee Referral Scheme

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought…we go looking for it!

Meet our teams here.