Head of Site & Ecommerce Digital Marketing · London ·

Huel; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Hybrid working

30 days annual leave

Private medical insurance

Dental insurance

Electric Car Scheme

Cycle to Work

Job summary

Huel is seeking a Head of Site & Ecommerce to oversee our direct-to-consumer site, ecommerce operations, CRM, CRO, merchandising and retention initiatives. You will drive revenue growth, improve customer lifetime value and embed Huel as a daily habit for more people.

You will lead site performance, CRM campaigns, and lifecycle journeys, while collaborating with Brand, Content and cross-market teams to execute customer-centric strategies and scalable merchandising initiatives.

Qualifications

• Experience leading ecommerce performance for a direct-to-consumer or consumer brand.
• CRM and lifecycle marketing experience, including segmentation and automated journeys.
• Proven record of improving conversion through insights and experiments.
• Strong understanding of digital merchandising and ecommerce platforms.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead site and ecommerce performance, delivering a roadmap to improve conversion, AOV, revenue per visitor and repeat revenue.
• Own CRO using insights and experiments across landing pages, product pages, basket and checkout.
• Lead CRM and lifecycle marketing campaigns, segmentation, personalisation and automated journeys.
• Drive retention and subscription growth through onboarding and communications that reduce churn.
• Strengthen customer engagement and advocacy via loyalty programs, app, Refer a Friend.
• Collaborate with Brand/Content to build customer journeys connecting with lifestyle needs.
• Raise digital merchandising standards with navigation, content, recommendations and bundles.
• Partner with European markets to share best practices and drive improvements.
• Lead and develop CRM/retention/merchandising teams with clear priorities.
• Turn data into action with reporting to scale successful tactics.

Skills

Ecommerce leadership

CRM & lifecycle marketing

Conversion optimization

Data-driven decisions

Team leadership

Job description

Hey! We're Huel, and we're pleased to meet you

Our culture thrives on high performance, and we set the bar high for new Hueligans who join us.

We invite you to read the advert below for our new Head of Site & Ecommerce position to understand the role, and explore our 7 Huel values before applying to ensure we have the right working environment for you!

The role

At Huel, we are building one of the world’s most exciting food brands. Our product is loved, our ambition is huge, and we are looking for a Head of Site & Ecommerce to deliver a brilliant customer experience and drive our next stage of growth.

You will lead our site, ecommerce, CRM, conversion rate optimisation (CRO), merchandising and retention efforts. Bringing these together, you will grow ecommerce revenue, increase customer lifetime value and make Huel part of more people’s everyday lives.

• Lead site and ecommerce performance! Build and deliver a roadmap that improves conversion, average order value, revenue per visitor and repeat customer revenue.
• Own CRO, using customer insights and performance data to identify friction, prioritise opportunities and run experiments across landing pages, product pages, basket and checkout.
• Lead CRM and lifecycle marketing, developing campaigns, segmentation, personalisation and automated journeys that connect acquisition, onboarding, repeat purchase, cross-sell and reactivation.
• Drive retention and subscription growth, helping customers build lasting Huel habits through better onboarding, relevant communications and seamless subscription experiences that reduce churn.
• Strengthen customer engagement and advocacy through loyalty, Huel+, the app and Refer a Friend, encouraging repeat engagement and customer recommendations.
• Work closely with Brand and Content to create relevant customer journeys that connect Huel with customers' lifestyles, routines, needs and goals.
• Raise the standard of digital merchandising, making products easy to discover, understand and buy through stronger navigation, content, recommendations, bundles and product launches.
• Partner with European market teams to improve local customer experiences, sharing successful approaches and driving improvements across markets.
• Lead and develop our CRM, retention and merchandising specialists, setting clear priorities and accountability while collaborating with Growth, Brand, Creative, Product, Technology, Data and Commercial teams.
• Turn data into action! Build clear reporting, measure incremental revenue and margin, and scale what works to drive sustainable ecommerce growth.

What we're looking for in you

• Strong experience leading ecommerce performance for a direct-to-consumer or consumer brand, with a proven track record of driving growth.
• Hands-on CRM and lifecycle marketing experience, including segmentation, automated journeys, personalisation and retention.
• A proven record of improving conversion through customer insight, experimentation and better site experiences, with a strong understanding of digital merchandising and ecommerce platforms.
• Commercially sharp, with a strong understanding of conversion, average order value, margin, subscription retention and customer lifetime value.
• Experience leading and developing high-performing teams, setting clear priorities and maintaining a high standard of execution.
• Confident using data to diagnose problems, challenge assumptions and make decisions, working closely with technical teams to deliver site improvements.
• A resourceful, hands-on approach! You take ownership, make sensible trade-offs and get things done, balancing quick wins with improvements that drive long-term growth.
• A brilliant communicator and natural collaborator across teams and markets. Bonus points for experience with subscription businesses, international ecommerce, lifestyle brands or customer engagement and loyalty initiatives.

And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!

What do we offer in return?

We know that at times, our teams face demanding pressures, and exceptional effort deserves meaningful rewards. That's why we've created a world-class perks and benefits program designed to support our Hueligans in achieving their best, both professionally and personally, while celebrating the global impact they're making!

Hybrid working - We spend Mondays, Tuesdays and Thursdays in the office together. The remaining two days have the option to be worked from home.

30 days annual leave PLUS bank holidays

Free Huel to keep you going

2 weeks a year to work remotely from anywhere!

Dog friendly

Paid Volunteering Days

Monthly gym membership contribution plus free use of ourgym at HQincluding free group classes. We will also give you your own nutrition plan!

Free 1-on-1 therapy provided by Self-Space.

Private Medical and Health insurance for you and your loved ones, including free life insurance covering up to 4x your salary

Electric Car Scheme with onsite charging when you visit HQ

Cycle to Work Scheme

Enhanced Family Leave

Workplace Nursery Scheme

Paid Employee Referral Scheme

Biannual events to celebrate success - Have you heard about Huelchella?

We are Hueligans

We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do. At Huel, we’re about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.

We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life. Because whilst we share the same 7 values, it’s our differences that power our thinking, challenge our ideas, and help us build better products for a global community.

Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.

We don’t just welcome diversity of thought...we go looking for it!

Meet our teams here.