National Account Manager - Tesco (Ales)

Carlsberg Group; Hemel Hempstead; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Monthly product allowance

Private Medical options

Life Assurance

Company bonus scheme

24/7 GP services

Enhanced pension contribution

High street discounts

Job summary

Carlsberg Marston's Brewing Company is seeking a National Account Manager for Tesco, field based with weekly travel to Hemel Hempstead. The role focuses on managing the Ales portfolio within Tesco and reporting to the National Account Controller.

You will develop annual plans, build strategic relationships, and drive activations across channels. The ideal candidate will have FMCG account management experience, strong commercial acumen, and a track record of delivering growth through customer

Qualifications

• Experience in FMCG account management and building joint business plans.
• Proven ability to develop customer-specific annual plans and value propositions.
• Strong negotiation and relationship management skills with retail partners.

Responsibilities

• Develop and deliver the Tesco Beer Joint Business Plan to grow volume, revenue and share.
• Build strategic relationships across Tesco functions including Core Estate, M Daily and Online.
• Co-create annual plans aligned to commercial objectives and drive activations.

Skills

Account Management

Grocers

FMCG

Sales Negotiation

Strategic Planning

Job description

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Posting Date: 13 Aug 2026

Location: Hemel Hempstead, GB

Entity / company: Carlsberg Marston's Brewing Company

National Account Manager - Tesco (Ales)

Job Title: National Account Manager - Tesco

Location: Field Based - Weekly travel expected to our Hemel Hempstead site & customer visits

Job Length: Permanent - Full Time

Competitive Salary with extensive benefits :

• Monthly product allowance - alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic's brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.

With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot's servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.

About the role:

We are now recruiting for a National Account Manager - Tesco. This role will manage our Ales portfolio within Tesco. Reporting into the National Account Controller, this role will:

Role Responsibilities:

• Develop and deliver the Tesco Beer Joint Business Plan, increasing volume, revenue, profit and share growth.
• Build strategic relationships across Tesco buying functions, including Core Estate, M Daily and Online.
• Create and execute customer-specific annual plans aligned to commercial and strategic objectives.
• Partner with Category and Shopper Marketing teams to deliver impactful activations and promotions.
• Own the Tesco Beer P&L, investment plans and trade spend to improve ROI.
• Monitor performance, identify opportunities and implement corrective actions to support growth.
• Coordinate collaborative forecasting, ensuring accurate demand plans and proactive risk management.
• Manage budgets effectively, ensuring investment is aligned to business and customer priorities.
• Maintain effective commercial governance across promotions, trade spend, customer agreements and account administration.
• Coordinate cross-functional collaboration across Sales, Marketing, Finance and Supply Chain to deliver effective customer results.

Experience and Key Attributes:

• Managed relationships with Grocers.
• Demonstrated commercial insight, including developing effective business proposals and shared-value account plans and putting them into practice.
• Dedicated to providing high service levels to our customers and growing our brands and channels in the market.
• Experience of solid performance within an FMCG business.
• Ability to build effective customer relationships that thrive and can manage internal stakeholder relationships.
• Good understanding of account and financial management concepts, from S&OP planning through to invoice receipt.
• Well-developed skills in selling and negotiation, guided by strategic thinking.
• Responsive to changes and always ensures continuous improvement.

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business - with their incredible individual history's, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.