Sales Development Executive - West Midlands & Shropshire

Carlsberg Group; West Midlands; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Product allowance

Private medical

Life assurance

Bonus scheme

GP services

Pension

Discounts

Job summary

Carlsberg Britvic is recruiting a Sales Development Executive to drive growth across the West Midlands, Shropshire and surrounding counties. You will lead outreach to licensed bars, restaurants and venues, build distribution, and secure contracts.

Reporting to the Regional Controller, you will balance prospecting with existing stockists, manage your day to hit peak trading times, and collaborate with cross-functional teams to maximise sales.

Qualifications

• Live within the territory and have a full driving license.
• Demonstrate excellent customer service, sales, & interpersonal skills to create first-class customer relationships
• Be ambitious with a drive to progress your career within Carlsberg-Britvic further
• Be commercially aware - demonstrated ability to identify and capitalise on sales opportunities, negotiate deals and close transactions
• Experience of sales in an FMCG, retail or similar environment would be beneficial

Responsibilities

• Lead identifying & growing existing customer base & sales across your territory, working with licensed bars, restaurants, hotels, sports venues and pubs.
• Ensure the correct balance of prospect calls to existing stockists to drive customer wins
• Utilise all the Carlsberg Britvic commercial levers available to ensure that new distribution is both won and secured through contracts
• Strengthen existing relationships within your territory as well as growing and developing your network further by identifying new opportunities for business.
• Effectively plan and manage the working day to ensure coverage is achieved at key trading times.

Skills

Territory knowledge

Driving licence

Customer service

Sales negotiation

Communication

Time management

Team collaboration

Job description

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Posting Date: 14 Sept 2026

Location:

Field Based, GB

Entity / company: Carlsberg Marston’s Brewing Company

Job Title: Sales Development Executive

Location: Field Based - West Midlands & Shropshire

Job Length: Permanent – Full Time

Working Hours: 35 hours

Competitive Salary with extensive benefits:

• Monthly product allowance – alcoholic & non-alcoholic options available
• Private Medical options
• Life Assurance
• Company bonus scheme
• Access to 24/7 GP services
• Enhanced pension contribution
• Access to a range of high street discounts

Carlsberg Britvic is the largest multi-beverage supplier in the UK and home to some of the most iconic and popular beers & soft drinks, including Carlsberg, 1664, Birrificio Angelo Poretti, Pepsi MAX, Pepsi, J20, 7UP, poppi, Lipton Iced Tea.

With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.

About the role:

Working in a top FMCG company this is a fantastic opportunity to develop your career,selling one of the most exciting beverage portfolios in the dynamic & exciting Away-from-Home On-Trade.

If you are interested in joining our journey, we are now recruiting for aSales Development Executivestretching across our key South Central cities from Guildford to Portsmouth & Southampton.Reporting to theRegional Controller,this role will play a key part of our success journey and you will have the opportunity to be involved in the following:

Role Responsibilities:

• Lead identifying & growing existing customer base & sales across your territory, working with licensed bars, restaurants, hotels, sports venues and pubs.
• Ensure the correct balance of prospect calls to existing stockists to drive customer wins
• Utilise all the Carlsberg Britvic commercial levers available to ensure that new distribution is both won and secured through contracts
• Strengthen existing relationships within your territory as well as growing and developing your network further by identifying new opportunities for business.
• Effectively plan and manage the working day to ensure coverage is achieved at key trading times.

Experience and Key Attributes:

• Live within the territory and have a full driving license is a necessity
• Demonstrate excellent customer service, sales, & interpersonal skills to create first-class customer relationships
• Be ambitious with a drive to progress your career within Carlsberg-Britvic further
• Be commercially aware -demonstrated ability to identify and capatilise on sales opportunities, negotiate deals and close transactions
• Experience of sales in an FMCG, retail or similar environment would be beneficial
• Clear communication skills, both verbal and written to conveyinformation, influence decisions and build rapport
• Time Management – Excellent organisational skills to prioritise tasks, manage diary and meet sales targets within deadlines
• Ability to thrive in a dynamic and fast paced environment, adaptable to change
• Problem Solver – proactive approach to identifying challenges and developing creative solutions to overcome obstacles and drive sales growth
• Collaborative mindset with the ability to work effectively within cross functional teams

Our commitment to diversity equity & inclusion

We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.

We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.

This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.