National Account Manager - Grocery

YF; London; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

YF, a high-growth FMCG start-up based in London, is seeking an entrepreneurial National Account Manager to lead account management and drive new business initiatives. The role requires robust experience in managing national accounts within the grocery sector, emphasizing a strong commercial approach and relationship-building expertise. Applicants can expect a competitive salary, flexible working arrangements, and opportunities for professional development as part of a passionate and ambitious team.

Benefits

Performance related bonus

Flexible working

Company pension scheme

25 days holiday plus bank holidays

Healthy living allowance

Leadership development opportunities

Qualifications

• Strong commercial leader with P&L management experience.
• Track record of winning and growing national retail accounts.
• Deep understanding of the grocery channel and health sector.

Responsibilities

• Manage major national retail accounts and build relationships with buyers.
• Drive new business initiatives and secure listings with major grocers.
• Implement trade marketing strategies alongside the leadership team.

Skills

Account Management

Negotiation

Relationship Building

Strategic Planning

Education

Experience in FMCG Start-up

Job description

This range is provided by YF. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Recruitment Director | YF B Corp Certified | Driving Innovation in FMCG

High-Growth FMCG Start-up (Grocery & Health Channels)

Location: Flexible hybrid working, Central London

Essential: UK grocery national account management experience

Looking to make a real impact in a high-growth FMCG start-up?

We are partnered with a fast-moving, health-focused drinks brand on a mission to transform the market — and we’re looking for a commercially sharp, entrepreneurial National Account Manager to join their growing team at a VERY exciting time.

Reporting directly to the CEO, you’ll take full ownership of key accounts and play a leading role in driving new business opportunities as the business scales.

If you’re passionate about building brands from the ground up, love the thrill of winning new business, and have experience scaling national accounts (ideally from first wins through to £3M+ turnover), this could be the role for you.

What You'll Be Doing:

Account Management

• Day-to-day management of a major national retail account (e.g Holland & Barrett and more)
• Lead all promotional planning, marketing activities, and performance reporting
• Build strong relationships with buyers, supply chain teams, and marketing contacts
• Oversee wholesaler relationships, managing promotional plans and demand forecasting
• Ensure retailer marketing activity is fully aligned with brand strategies

New Business Development

• Work closely with the founder to support and drive new business wins
• Target and secure listings with major grocers (e.g., Sainsbury’s, Waitrose, Ocado)
• Develop new opportunities in contract catering and travel sectors
• Manage outreach and negotiation from first contact to listing

Trade Marketing

• Shape and implement a strong trade marketing strategy in collaboration with the leadership team
• Brief creative agencies to develop high-impact, on-brand materials
• Represent the brand at key trade shows and build relationships with industry stakeholders

What We’re Looking For:

• A strong commercial leader with full P&L management experience
• A proven track record of winning and growing national retail accounts
• Deep understanding of the grocery channel and/or health sector
• Excellent relationship-building, negotiation, and strategic planning skills
• Highly organised with a proactive, entrepreneurial spirit
• Experience in an FMCG start-up, challenger brand, or fast-growth environment is highly desirable

What’s On Offer:

• £45,000 - £55,000 base salary + performance related bonus
• Flexible working — mix of home, co-working spaces, and office meetups
• Company pension scheme (3% employer contribution)
• 25 days holiday per year, plus bank holidays
• Monthly healthy living allowance towards gym memberships, wellness initiatives, or health insurance
• Leadership development and continuous learning opportunities

Excited to join a passionate, ambitious team creating something genuinely different? If you’re motivated by making a real impact, building strong customer relationships, and helping grow an exciting FMCG challenger brand, we’d love to hear from you

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Services, Food and Beverage Retail, and Food and Beverage Manufacturing

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