Multi-Channel Paid Media Lead

AB InBev; Greater London; On-site; GBP 35,000 - 50,000; Full time

Benefits offered by this job

Holidays

Pension

Medical insurance

Parental leave

Beer allowance

Volunteer days

Life assurance

Job summary

AB InBev is seeking an experienced digital marketer to support the delivery of our Digital Media Strategy. Working in a small but growing digital team, you’ll report to the Acquisition Lead and play a hands-on role across paid social, paid search, and programmatic campaigns.

You’ll manage campaign setup, optimization, and reporting, explore new channels, and help steer strategy with creativity and data-driven insight.

Qualifications

• Proven track record in digital marketing.
• Understanding of e-commerce and the digital customer journey.
• Comfortable with digital tools (AdWords, Meta Ads) and eager to learn new ones.
• Skills and experience in creative content writing.
• Ability to prioritise workload and work with stakeholders.
• Considerable experience in a previous Digital Marketing role.
• Knowledge of beer is beneficial but not necessary.
• Confident in presenting new ideas and challenging the status quo to business owners.

Responsibilities

• Execution of all our digital campaigns across Meta, Google, Snapchat; setting up campaigns, targeting, creative, copy and budget planning.
• Help drive the digital strategy by adding strategic input into wider campaigns.
• Monitor digital marketing campaigns and analyze trends to inform strategy.
• Own multiple digital marketing channels: ensure campaign setup, optimization, and reporting (PPC, Paid Social, Display).
• Set up new and manage existing PPC campaigns (AdWords, Bing, Feeds, Merchant Center, Search/Shopping).
• Source and request creative for paid channels, leveraging performance to elevate output.
• Identify new marketing opportunities to drive KPI achievement.

Skills

Digital marketing

Paid Social

Paid Search

Programmatic

AdWords

Meta Ads

Creative writing

Stakeholder management

Tools

AdWords

Meta Ads

Job description

AB InBev is seeking an experienced digital marketer to support the delivery of our Digital Media Strategy. Working in a small but growing digital team, you’ll report to the Acquisition Lead and play a hands-on role across paid social, paid search, and programmatic campaigns.

You’ll manage campaign setup, optimization, and reporting, explore new channels, and help steer strategy with creativity and data-driven insight.