Senior Paid Social Lead - Drive Strategy & Growth

Incubeta Group; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Incubeta Group is seeking a Senior Paid Social Account Manager to lead end-to-end campaign development for major clients. You’ll drive innovation, oversee campaign execution, and help develop junior talent within the team.

Beyond Paid Social, you’ll collaborate with Paid Search, Programmatic, and other channels to shape integrated strategies. We offer space to experiment with Beta platforms, tools, and new business opportunities, with a clear path to future leadership roles.

Qualifications

• 4–6 years of hands-on Paid Social experience.
• Proven experience managing £1m+ annual budgets.
• Strong collaboration across multi-channel teams.

Responsibilities

• Act as the primary point of contact for Paid Social across your client portfolio
• Lead the development of Paid Social strategies rooted in performance and innovation
• Oversee your accounts to ensure campaigns are executed to the highest standard
• Contribute to the evolution of our Paid Social best practices, testing frameworks, and processes
• Work collaboratively with internal teams to deliver coordinated, multi-channel client strategies
• Manage and mentor an Account Executive, supporting their progression and day-to-day delivery
• Identify opportunities to leverage new technologies, tools, and third-party partners
• Support new business pitches and proposal development

Skills

Paid Social

Budget management

Platform expertise

Client leadership

Mentoring

Cross-channel

Job description

Incubeta Group is seeking a Senior Paid Social Account Manager to lead end-to-end campaign development for major clients. You’ll drive innovation, oversee campaign execution, and help develop junior talent within the team.

Beyond Paid Social, you’ll collaborate with Paid Search, Programmatic, and other channels to shape integrated strategies. We offer space to experiment with Beta platforms, tools, and new business opportunities, with a clear path to future leadership roles.