Multi-Brand Auto Marketing Leader

William Morgan Group; Northampton; Vor Ort; GBP 52.000 - 75.000; Vollzeit

Zusammenfassung

William Morgan Group in Northampton seeks a Marketing Manager to lead strategy across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. You will own multi-brand campaigns, build a skilled marketing team and drive measurable impact on vehicle sales, aftersales revenue and customer engagement.

The role combines strategic planning with hands-on delivery, leveraging data and creativity to maximise ROI while aligning with partner brand requirements and commercial objectives.

Qualifikationen

• Senior marketing leadership experience, preferably in automotive multi-brand environments.
• Strong understanding of automotive retail and lead generation.
• Experience managing manufacturer programmes and brand guidelines.
• Knowledge of SEO and GEO, including AI-driven strategies.
• Delivery of integrated campaigns across digital, CRM, email, social, paid media, websites and events.
• Data-driven approach to campaign analysis, ROI reporting and budget efficiency.
• Experience forecasting budgets and improving campaign efficiency.
• Proven people management and team development skills.
• Excellent stakeholder management and cross-department collaboration.

Aufgaben

• Lead the marketing strategy and plans across multiple franchises in line with commercial objectives.
• Deliver multi-channel campaigns on time, within budget, and to manufacturer requirements.
• Drive digital performance across SEO, GEO, paid media, CRM and social channels.
• Develop initiatives to increase qualified sales leads and improve conversion rates.
• Monitor KPIs, report ROI, and optimize campaigns for lower CAC.
• Oversee marketing budgets, forecasts and expenditure.
• Provide direction and development to the marketing team.
• Build strong relationships with manufacturer partners to maximise opportunities.
• Collaborate with sales, aftersales and other stakeholders to support business priorities.
• Improve processes and tooling to boost efficiency and reporting.

Kenntnisse

Marketing leadership

Multi-brand marketing

SEO

GEO

CRM

Email marketing

Social media

Paid media

Websites

Events

Data-driven ROI

Budget management

People management

Stakeholder management

Agencies management

Analytics tools

GDPR & FCA compliance

B2B marketing

Tools

CRM systems

Google Analytics

SEO tools

Jobbeschreibung

William Morgan Group in Northampton seeks a Marketing Manager to lead strategy across BMW, MINI, BMW Motorrad, Chery and INEOS Automotive. You will own multi-brand campaigns, build a skilled marketing team and drive measurable impact on vehicle sales, aftersales revenue and customer engagement.

The role combines strategic planning with hands-on delivery, leveraging data and creativity to maximise ROI while aligning with partner brand requirements and commercial objectives.