Monetization Strategy & Operations - EUI Lead - GBS

TikTok; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

TikTok Inc. in London is seeking an experienced Monetization Strategy & Operations Lead to shape pricing, incentive policy, and operating models for the advertising business. You will partner with senior leaders to drive revenue growth and optimize sales productivity.

The role requires leading distributed teams, delivering insights on performance metrics, and driving regional GTM projects across cross-functional teams. This is a high-impact, global role within a fast-growing tech platform.

Qualifications

• Experience developing sales and operations strategies for global sales organizations.
• Strong in-market knowledge for the region supported.
• 3+ years leadership in sales strategy, revenue operations, or sales operations, including managing leaders.
• Excellent written and verbal communication with management.
• CRM knowledge such as Salesforce or similar systems.

Responsibilities

• Drive thought leadership for Sales orgs, leading teams that develop sales initiatives and market segmentation.
• Lead regular analysis and insights sharing around revenue/sales productivity metrics and market benchmarking.
• Lead revenue planning across levels and periods; define KPIs and drive growth.
• Manage and improve sales processes and policies to maximize revenue and sales team performance.
• Lead teams and workflows to improve productivity in sales tooling and processes.
• Develop and drive regional projects across operational, financial, and GTM strategies with cross-functional collaboration.

Skills

Sales & operations leadership

Global/Multinational experience

Distributed teams leadership

Job description

Monetization Strategy & Operations - EUI Lead - GBS

Location:

London

Employment Type:

Regular

Job Code:

A239587B

Responsibilities

The Global Monetization Strategy and Operations (MSO) team enables sustainable growth in TikTok's advertising business. We partner with business leaders on strategy setting, revenue planning, and pricing and incentive policy, and we improve the tools and processes sales teams rely on every day.We turn complex business decisions into operating models that scale, protecting both customer outcomes and long-term profitability. You will shape the strategy and the operating models behind TikTok's advertising business.

• Drive thought leadership for Sales orgs, leading teams that further develop sales initiatives, industry and market segmentation, territory planning etc.
• Lead regular analysis and insights sharing around all internal revenue/sales productivity metrics (historical and forward-looking) and external performance/benchmarking/market sizing. These insights should help the business better understand key value drivers and growth opportunities.
• Lead revenue planning across all levels and periods. Define key performance metrics to drive business growth and track business progress & provide consistent optimization for the business operation.
• Manage and continuously improve sales processes and policies, in partnership with stakeholders, that drive direct and indirect revenue impact, maximizing sales team performance and achievement of goals.
• Lead teams and workflows that drive greater productivity and efficiency in sales tooling and processes, drive systematization of sales activities.
• Develop and drive projects at the regional level, ranging from operational, finance-oriented, to GTM strategies. Collaborate with cross-functional teams to ensure effective cooperation.

Qualifications

• Minimum Qualification(s)- Experience developing sales and operations strategies for a global or multinational sales organization.
• Strong in-market experience and market knowledge (corresponding to the region the role supports)
• At least 3 years' leadership-level experience in sales strategy, revenue operations, or sales operations, including managing leaders and distributed teams.
• Strong written and verbal communication skills, with a track record of presenting to management.
• Preferred Qualification(s)- Holistic knowledge of CRM systems, such as Salesforce or 3M
• Comfort with ambiguity and a cross-cultural environment, able to quickly adapt in a changing environment and a fast learner able to quickly cultivate an in-depth knowledge of new business areas

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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