Mobile Paid User Acquisition Manager (m/f/d)

REPLUG; Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Benefits offered by this job

Home Office support

Mentoring sessions

Remote work flexibility across EU

Vouchers and discounts

24 vacation days per year

Competitive base + commission

High autonomy

Direct access to founders

Education budget

Job summary

REPLUG is seeking an experienced Mobile Paid User Acquisition Manager to join our fast-growing international agency. You will launch, scale, and optimise mobile performance campaigns for clients ranging from subscription apps to games, with a focus on data-driven decision-making and creative collaboration.

You will manage campaigns across social, Google Ads, Apple Search Ads and DSPs, while deepening expertise in MMPs and attribution.

Qualifications

• 3+ years of proven success in managing paid user acquisition for mobile apps.
• In-depth knowledge of main MMP tools (Adjust, Appsflyer, Branch, Kochava, etc.) and tracking/attribution.
• Knowledge to set up Apple's SKAdNetwork.
• Familiar with Excel, Google Data Studio, Tableau or other BI tools.
• Strong reporting skills to show results to clients.
• Good presentation skills with Google Slides/PowerPoint.
• Attention to detail and a mindset to improve.
• Self-driven, proactive with deadlines and able to raise flags early.
• Fluent in English; additional languages welcome.
• Basic understanding of ASO strategies.
• Experience with Claude, Canva, Midjourney, CapCut is valued.

Responsibilities

• Set up and manage performance advertising campaigns on major Paid Social platforms.
• Set up and manage campaigns on Google Ads and Apple Search Ads.
• Manage and analyze campaigns on main Mobile DSPs (Applovin, Moloco, Mintegral, Kayzen, Unity).
• Handle MMP setup for proper monitoring.
• Create and update performance reports using Google Sheets, Data Studio, Tableau.
• Analyze and optimize UA and retargeting campaigns to hit client goals.
• Prepare creative briefs for the graphics team for fresh creatives.
• Use UGC tools to identify top creators to promote apps.
• Explore AI tools to improve creative production and advertising processes.
• Respond to client questions on campaigns, performance and setup.
• Own account targets and KPIs, flag risks early with concrete proposals.
• Advise clients on tracking & analytics topics (SKAN, MMP, Attribution).

Skills

Paid UA management

MMP tracking

SKAd network

BI tools

Excel

Reporting

Presentation skills

English fluency

Entrepreneurial mindset

Knowledge sharing

ASO knowledge

Claude

Canva

Midjourney

CapCut

Attention to detail

Tools

Adjust

Appsflyer

Branch

Kochava

Google Data Studio

Tableau

Job description

Are you fascinated by performance marketing and can't wait to open your laptop in the morning to see how your latest ad campaign is performing? Do you eat Lookalikes for breakfast and drink coffee with CPAs? Then keep reading!

About REPLUG

REPLUG is a Mobile Revenue Growth partner that helps companies turn mobile into a measurable driver of revenue, customer value, and long-term business growth.

From global app publishers to established brands looking to unlock more value from mobile, we partner with companies that want to grow more efficiently, reduce dependency on saturated acquisition channels, and build sustainable growth.

Our work combines strategic thinking with hands-on execution across App Store Optimization, Paid User Acquisition, CRM, measurement, and mobile growth consulting.

REPLUG is looking for an experienced Mobile Paid User Acquisition Manager (m/f/d), eager to take the next steps in their mobile marketing career working in a fast-growing international agency.

You will have the opportunity to deepen your knowledge of mobile paid user acquisition, working alongside top industry specialists, launching, scaling, and optimizing mobile performance campaigns for our clients' portfolio, from subscription apps to mobile games.

Your responsibilities

• Setting up and managing performance advertising campaigns on major Paid Social Media platforms (Facebook, Instagram, Twitter, Snapchat, TikTok, etc.).

• Setting up and managing campaigns on Google Ads and Apple Search Ads

• Managing and analyzing campaigns on main Mobile DSPs (Applovin, Moloco, Mintegral, Kayzen, Unity, etc).

• Taking care of MMP (Mobile Measurement Partners) setup to ensure proper monitoring by our Mobile Paid User Acquisition team

• Creation and updating of performance reports based on targeted KPIs on tools such as Google Sheet, Google Data Studio, Tableau, etc.

• Continuous analysis and optimization of user acquisition and retargeting campaigns to achieve our clients' business goals.

• Prepare creative briefs for our graphics team so that we always have new creative for campaigns.

• Use UGC (user-generated content) tools to find the best creators to promote our clients' apps.

• Exploring artificial intelligence tools to improve our creative production process and our advertising activities in general

• Answer our clients' questions on campaigns, performance and setup independently, and explain why the numbers look the way they do.

• Take responsibility for your accounts' targets and KPIs, flag early when we're at risk of missing them, and come with concrete proposals for what to do about it.

• Consult with our clients on tracking & analytics topics such as SKAN, MMP, Attribution, etc.

Requirements

• You have 3+ years of proven success in managing paid user acquisition channels for mobile applications

• You have in-depth knowledge of the main Mobile Measurement Partners tools (Adjust, Appsflyer, Branch, Kochava, etc.) and know all about tracking and attribution

• You know how to set up Apple's SKAd network

• You are familiar with Excel, Google Data Studio, Tableau or other BI tools

• You understand the importance of reporting, both to improve results and to show the client how good you are.

• You have good presentation skills and can use Google Slides, Keynote and Power Point

• You believe that small details can make a big difference

• You like to question every accomplishment to figure out how to improve.

• You keep track of your own open items, hit the deadlines you commit to, and raise it early when something is at risk, instead of waiting to be asked.

• You are proactive and bring an entrepreneurial mindset to the team

• You're a firm believer in sharing knowledge and eager to contribute to the community through content creation and speaking engagements

• You are fluent in English, but other languages are welcome.

• Plus: Basic understanding of app store optimization strategies.

• Plus: Use of tools such as Claude, Canva, Midjourney, CapCut is highly valued.

We know it's a lot of requirements, but we value transparency and like to be clear up front about what we expect from you :-)

Working conditions and perks

• Home Office support for your remote setup.

• Mentoring sessions to support your professional development.

• Remote work flexibility based across the European Union.

• Vouchers and discounts.

• 24 vacation days per year.

• Competitive base + performance-driven commission

• High autonomy, zero bureaucracy

• Direct access to founders and decision-makers

• Education budget (courses, conferences, certifications)