Mobile Growth Manager - ASO

Phiture GmbH; United Kingdom; On-site; GBP 42,000 - 68,000; Full time

Job summary

Phiture GmbH is looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team in the UK. You will own the App and Play Store presences for client apps, identify optimization opportunities, and communicate results to clients in regular meetings.

You will drive ASO strategies, run experiments and A/B tests, brief design and localization teams, monitor keyword rankings and conversions, and contribute to our ASO knowledge base and future campaigns.

Qualifications

• 2+ years of experience in mobile marketing with an app publisher, tool agency, or similar.
• At least 1 year of experience in ASO.
• Excellent communication and presentation skills; able to discuss results with clients.
• Strong project management skills.
• Excellent knowledge of core mobile marketing methods and terminology.
• Excellent written and spoken English.

Responsibilities

• Manage client accounts, leading ASO projects for diverse apps.
• Support ASO clients globally across markets and languages as their main client contact.
• Assist Senior Consultants and Growth Leads in developing ASO strategies and executing campaigns.
• Brief designers and translators on creative experiments and app store asset localization.
• Run experiments and A/B tests for optimal client results.
• Present results to clients and guide them through ASO methodologies.
• Monitor and report keyword rankings, conversion rates, and experiment effectiveness.
• Develop ASO methods and strategies for client success and competitive edge.
• Continuously develop ASO expertise and stay updated on tools and best practices.
• Contribute content to the ASO knowledge base and Stack publication.

Skills

Data-driven

Client communication

Project management

Team player

Mobile marketing

Tools

Excel

Google Sheets

ASO tools

Job description

Hi, we're Phiture - the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We're setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

We're looking for an ASO-focused Growth Manager to join our multidisciplinary marketing team at Phiture. You'll be responsible for working on the App and Play Store presences of apps with millions of users, identifying areas for improvement, and communicating results to our clients. You'll be driving forward individual ASO client projects while devising methods and strategies to ensure that future projects are a success. This role integrates seamlessly with the strategic execution of campaigns, ensuring comprehensive client support, optimization, and ongoing innovation within the ASO landscape.

WHAT YOU'LL DO:

• Manage client accounts, leading ASO projects for diverse apps.
• Support key ASO clients globally, across multiple markets and languages, as their main point of contact in regular client-facing meetings.
• Support Senior Consultants and Growth Leads in developing ASO strategies and executing campaigns based on them.
• Brief designers and translators on creative experiments and app store asset localization.
• Run experiments and A/B tests for optimal client results.
• Conduct check-ins with clients, presenting results and guiding them through methods and the ASO thought process.
• Monitor and report on keyword rankings, conversion rate, and experiment effectiveness.
• Devise ASO methods and strategies for client success and competitive edge.
• Continuously develop expertise in ASO and related areas, and stay updated on tools, technologies and best practices.
• Produce content and articles for our ASO knowledge base and ASO Stack publication.
• Stay updated on tools, technologies, and ASO best practices.

WHAT YOU BRING TO US:

• 2+ years of experience in mobile marketing with an app publisher, tool agency, or similar
• At least 1 year of experience in ASO
• A proven track record of being data-driven and experience analyzing data with Excel, Google Sheets, etc.
• Excellent communication and presentation skills. Ability to discuss results and challenges with clients
• Team player attitude, great at giving and receiving feedback as well as sharing knowledge
• Strong project management skills
• Excellent knowledge of core mobile marketing methods and terminology
• Excellent verbal and written English language skills
• Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment

Nice to have:

• Apple Ads experience
• Experience with conversion topics and experimentation is a big plus

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.