MMM Translator for Execs: Turn Models into ROI

Randstad Technologies Recruitment; Greater London; Híbrido; GBP 80 000 - 120 000; Tempo integral

Resumo da oferta

Randstad Technologies Recruitment is seeking an Measurement & Attribution Specialist (Marketing Mix Modeling) in Central London. The role sits hybrid, with on-site days Tue-Thu, and involves bridging advanced econometrics with strategic business decisions.

You will validate Marketing Mix Models, explain adstock and saturation dynamics to senior leaders, and turn complex regressions into multi-million-pound investment guidance for commercial teams.

Qualificações

• 3+ years of experience running or auditing Marketing Mix Models (MMM).
• Deep knowledge of adstock, saturation curves, multicollinearity, baseline adjustments.
• Ability to translate complex statistics into business recommendations for senior leaders.
• Experience with Bayesian MMM frameworks and lift-test calibration is a bonus.

Responsabilidades

• Advise stakeholders on Bayesian MMM frameworks and validate MMMs.
• Translate complex models into actionable commercial recommendations for non-technical executives.
• Empower commercial teams with data-backed narratives and workshops to handle measurement objections.

Conhecimentos

MMM experience

Executive storytelling

Statistical modeling

Strategic communication

Ferramentas

Meridian

LightweightMMM

Robyn

Descrição da oferta de emprego

Randstad Technologies Recruitment is seeking an Measurement & Attribution Specialist (Marketing Mix Modeling) in Central London. The role sits hybrid, with on-site days Tue-Thu, and involves bridging advanced econometrics with strategic business decisions.

You will validate Marketing Mix Models, explain adstock and saturation dynamics to senior leaders, and turn complex regressions into multi-million-pound investment guidance for commercial teams.