Econometrician- MMM

Randstad Technologies Recruitment; Greater London; Híbrido; GBP 80 000 - 120 000; Tempo integral

Resumo da oferta

Randstad Technologies Recruitment is seeking an Measurement & Attribution Specialist (Marketing Mix Modeling) in Central London. The role sits hybrid, with on-site days Tue-Thu, and involves bridging advanced econometrics with strategic business decisions.

You will validate Marketing Mix Models, explain adstock and saturation dynamics to senior leaders, and turn complex regressions into multi-million-pound investment guidance for commercial teams.

Qualificações

• 3+ years of experience running or auditing Marketing Mix Models (MMM).
• Deep knowledge of adstock, saturation curves, multicollinearity, baseline adjustments.
• Ability to translate complex statistics into business recommendations for senior leaders.
• Experience with Bayesian MMM frameworks and lift-test calibration is a bonus.

Responsabilidades

• Advise stakeholders on Bayesian MMM frameworks and validate MMMs.
• Translate complex models into actionable commercial recommendations for non-technical executives.
• Empower commercial teams with data-backed narratives and workshops to handle measurement objections.

Conhecimentos

MMM experience

Executive storytelling

Statistical modeling

Strategic communication

Ferramentas

Meridian

LightweightMMM

Robyn

Descrição da oferta de emprego

Measurement & Attribution Specialist (Marketing Mix Modeling)

Location: Central London - Hybrid (Tue, Wed, Thu on-site)

Contract: 12 Months

The Role

Are you an econometrician who speaks fluent C-suite?

We are looking for an Econometric Translator to bridge the gap between complex statistical modeling and high-stakes commercial media strategy. You'll advise senior marketing and analytics leaders to validate Marketing Mix Models (MMM), challenge channel saturation myths, and turn complex regressions into multi-million-pound investment decisions.

What You'll Do

• Challenge & Validate MMMs: Advise stakeholders on modern Bayesian MMM frameworks, calibrating models with geo-experiments and incrementality testing.
• Translate Math into Strategy: Distill adstock decay, saturation curves, and marginal ROI into crisp, commercial recommendations for non-technical executives.
• Empower Commercial Teams: Arm internal sales teams with data-backed narratives and workshops to handle complex measurement objections.

What You Bring

• 3+ years of hands-on experience running or auditing MMMs (brand, media agency, or econometrics consultancy).
• True Econometric Depth: Practical mastery of adstock decay, Hill/saturation curves, multicollinearity, and baseline adjustments.
• Executive Storytelling: The rare ability to explain statistical nuances clearly to senior commercial stakeholders.
• Bonus: Experience with modern open-source Bayesian MMM frameworks (e.g., Meridian, LightweightMMM, Robyn) and lift-test calibration.