Econometrician- MMM

Randstad Technologies Recruitment; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Randstad Technologies Recruitment in Central London is seeking a Measurement & Attribution Specialist to drive econometric insights for Marketing Mix Models (MMM). This hybrid, 12-month contract role focuses on bridging complex models with high-stakes media strategies and commercial recommendations.

You will translate advanced econometrics into actionable guidance for senior leadership, calibrate MMMs with geo-experiments, and support sales teams with compelling, data-backed narratives to

Qualifications

• 3+ years of hands-on MMM experience (brand, media agency, or econometrics consultancy).
• Strong econometric depth: adstock, saturation curves, multicollinearity, baseline adjustments.
• Executive storytelling: explain stats clearly to senior stakeholders.
• Bonus: experience with open-source Bayesian MMM frameworks (Meridian, LightweightMMM, Robyn) and lift-test calibration.

Responsibilities

• Challenge & Validate MMMs: advise stakeholders on Bayesian MMM frameworks, calibrating models with geo-experiments and incrementality testing.
• Translate Math into Strategy: distill adstock decay, saturation curves, and marginal ROI into commercial recommendations for executives.
• Empower Commercial Teams: arm internal sales teams with data-backed narratives and workshops to handle measurement objections.

Skills

MMM experience

Bayesian MMM

Executive storytelling

Adstock decay & saturation curves

Multicollinearity & baseline edits

Lift-test calibration

Tools

Meridian

LightweightMMM

Robyn

Job description

Measurement & Attribution Specialist (Marketing Mix Modeling)

Location: Central London - Hybrid (Tue, Wed, Thu on-site)

Contract: 12 Months

The Role

Are you an econometrician who speaks fluent C-suite?

We are looking for an Econometric Translator to bridge the gap between complex statistical modeling and high-stakes commercial media strategy. You'll advise senior marketing and analytics leaders to validate Marketing Mix Models (MMM), challenge channel saturation myths, and turn complex regressions into multi-million-pound investment decisions.

What You'll Do

• Challenge & Validate MMMs: Advise stakeholders on modern Bayesian MMM frameworks, calibrating models with geo-experiments and incrementality testing.
• Translate Math into Strategy: Distill adstock decay, saturation curves, and marginal ROI into crisp, commercial recommendations for non-technical executives.
• Empower Commercial Teams: Arm internal sales teams with data-backed narratives and workshops to handle complex measurement objections.

What You Bring

• 3+ years of hands-on experience running or auditing MMMs (brand, media agency, or econometrics consultancy).
• True Econometric Depth: Practical mastery of adstock decay, Hill/saturation curves, multicollinearity, and baseline adjustments.
• Executive Storytelling: The rare ability to explain statistical nuances clearly to senior commercial stakeholders.
• Bonus: Experience with modern open-source Bayesian MMM frameworks (e.g., Meridian, LightweightMMM, Robyn) and lift-test calibration.