Merchant Strategy Ops Lead (Chinese-speaking)

TikTok; Greater London; On-site; GBP 75,000 - 95,000; Full time

Job summary

TikTok Shop is seeking a Merchant Strategy Operations Manager, Chinese-speaking, to lead regional merchandise strategy from London. You will drive merchant onboarding, product listing, supply growth, and long-term merchant operations to align with regional goals and platform ambitions.

You will analyze demand, pricing, content, traffic, and ROI to identify opportunities, partnering with cross-functional teams to translate strategies into scalable plans and tools that improve sell-through and

Qualifications

• Minimum Qualification(s)- Proficient in Chinese speaking to work with Chinese speaking merchants
• Experience in e-Commerce strategy operations, merchandise operations, business analysis, category operations, or related fields, as well as experience working on strategy analysis, business analysis, platform operations, or operational excellence initiatives.
• Strong understanding of how merchants, products, content, traffic, and transactions interact within an e-Commerce or marketplace ecosystem.
• Strong strategic and business analysis skills, with the ability to define problems, break down data, identify opportunities, design solutions, and drive implementation reviews.
• Proficiency in analytical tools such as SQL, Excel, and AI Agent tools, with the ability to analyze category and price segment structures, supply efficiency, traffic sources, user segments, conversion funnels, and ROI.
• Strong cross-functional collaboration and project management skills, with the ability to work with product, category, merchant operations, and content operations teams in a complex business environment.
• Strong written and verbal communication skills in English, with the ability to work effectively in a global and cross-cultural environment.
• Preferred Qualification(s)- Experience in e-Commerce platforms, marketplace operations, consulting, business analysis, or commercial strategy.
• Preferred Qualification(s)- Experience in regional or international market operations.
• Preferred Qualification(s)- Ability to combine frontline business judgment with scalable thinking, including designing tailored solutions for key merchants or categories and converting common issues into rules, product tools, or standardized operating mechanisms.
• Preferred Qualification(s)- Strong data sensitivity, logical thinking, and problem-solving skills.
• Preferred Qualification(s)- Ability to drive cross-functional initiatives independently and deliver high-quality results in a fast-paced environment.

Responsibilities

• Develop and drive merchandise strategy for a regional market, covering merchant onboarding, product listing, supply growth, and long-term merchant operations.
• Identify structural opportunities across categories, price segments, brands, and merchandise supply by combining consumer demand, industry trends, and platform performance data.
• Diagnose key merchant challenges across product selection, listing quality, pricing, content supply, traffic acquisition, and conversion, and design targeted solutions to improve product variety, competitiveness, sell‑through, and overall supply quality.
• Partner with category operations, merchant operations, content operations, and product teams to translate merchandise strategies into actionable project plans, operating mechanisms, and scalable execution frameworks.
• Leverage platform product capabilities and tools to build scalable solutions for merchandise diagnostics, opportunity product identification, merchant segmentation, and strategy communication.
• Establish and monitor key metrics related to merchandise strategy, including supply scale, product quality, price competitiveness, traffic efficiency, conversion rate, sell‑through rate, and ROI, and continuously iterate strategies based on data reviews.
• Lead cross‑functional initiatives, coordinate resources, and drive execution for priority categories, merchants, and product projects while developing reusable methodologies.

Skills

Chinese speaking

E-commerce strategy

Merchandise operations

Business analysis

Category operations

Cross-functional collaboration

English communication

Tools

SQL

Excel

AI Agent tools

Job description

TikTok Shop is seeking a Merchant Strategy Operations Manager, Chinese-speaking, to lead regional merchandise strategy from London. You will drive merchant onboarding, product listing, supply growth, and long-term merchant operations to align with regional goals and platform ambitions.

You will analyze demand, pricing, content, traffic, and ROI to identify opportunities, partnering with cross-functional teams to translate strategies into scalable plans and tools that improve sell-through and