Membership Strategy Lead: Local Impact & Growth

Soho House & Co; Greater London; On-site; GBP 75,000 - 120,000; Full time

Benefits offered by this job

Annual Every House Membership

50% off Food & Drink, 7 days a week

Staff Room Rates

Private Health and Dental Care

Weekly Pay

Life Assurance

Up to 50% Staff Discount on Cowshed &

Soho Home

In Office Dog Policy on Fridays

Season Ticket Loan

Christmas Office Closure

2 paid charity days per year

Free Counselling Sessions

Cookhouse & House Tonic trainings

Continuous training and professional发展

Discounts on shopping, gym, holidays,

Team Events

Job summary

Soho House & Co is seeking a Membership Strategy Manager to translate global membership frameworks into locally tailored plans across its Houses. You will drive retention, intake and new openings, working with regional directors and House teams to execute initiatives, analyze performance data, and refine strategies in collaboration with Global leadership.

The role requires strong partnerships with Operations, Marketing, Data and Support teams, and a focus on delivering measurable membership

Responsibilities

• Take agreed global membership initiatives and lead their delivery across its assigned Houses, translating global frameworks into practical local plans with membership and operations teams
• Prioritise and sequence global initiatives according to House-level risk, opportunity and operational capacity
• Feed on-the-ground insight, local nuance and delivery barriers back into global strategy development
• Act as the primary point of contact across its assigned Houses for global membership strategy, ensuring House teams understand what is being asked of them and why
• Deliver its assigned Houses’ contribution to the global membership retention target
• Localised: design and run churn toolboxes that reduce churn among high-risk member groups across its assigned Houses, tracking and evolving these approaches as performance data emerges
• Centralised: drive engagement against the globally defined attrition indicators, closing the gap between local execution and target.
• Data: manage pre and post-initiative data for its assigned Houses, adjusting continually with local teams to protect the retention goal
• Strengthen onboarding and first-three-year engagement across its assigned Houses, using behavioural insight to intervene at the highest-risk stages of membership.Partner with the Data Team and the Soho Support Member Success function so that proactive intervention is targeted where it delivers the greatest impact across its assigned Houses
• Partner with the Regional Membership Director, who holds accountability for regional membership performance, to ensure strategy is delivered effectively across its assigned Houses
• Work with House Membership teams, Member Relations, Operations, Marketing, Communications and Digital to remove barriers to retention and acquisition across its assigned Houses
• Provide clear prioritisation and targeting guidance so House teams can execute global initiatives consistently
• Act as escalation point across its assigned Houses for retention performance, cohort risk and engagement challenges
• Identify and test improvements to member engagement, retention and acquisition across its assigned Houses
• Measure effectiveness and hand successful approaches to the Membership Strategy Manager (Global) for scaling across other regions
• Champion a culture of continuous improvement within its assigned Houses’ membership teams
• Annual Every House Membership
• 50% off Food & Drink, 7 days a week
• Staff Room Rates
• Private Health and Dental Care
• Weekly Pay
• Life Assurance
• Up to 50% Staff Discount on Cowshed & Soho Home
• In Office Dog Policy on Fridays
• Season Ticket Loan
• Christmas Office Closure
• In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
• Free Counselling Sessions
• Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Continuous training to develop yourself personally and professionally
• Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to

Job description

Soho House & Co is seeking a Membership Strategy Manager to translate global membership frameworks into locally tailored plans across its Houses. You will drive retention, intake and new openings, working with regional directors and House teams to execute initiatives, analyze performance data, and refine strategies in collaboration with Global leadership.

The role requires strong partnerships with Operations, Marketing, Data and Support teams, and a focus on delivering measurable membership