Media Team Lead - London UK

TechBiz Global GmbH; Greater London; Presencial; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

TechBiz Global GmbH in London is seeking a Media Team Lead to direct a high-volume media buying team across programmatic, paid social and affiliate channels. You will drive data-driven growth, optimize budgets, and ensure compliance in regulated verticals.

You will collaborate with internal stakeholders, manage performance, and lead a data-informed optimization program to maximize ROI across markets.

Formación

• 2+ years in a managerial or team leadership role.
• 4+ years in media buying with affiliate/comparison site traffic experience.
• Experience in regulated verticals with certification and whitelisting requirements.
• Strong knowledge of paid social platforms and compliance.
• Hands-on native app marketing and UA campaigns.
• Experience with MMPs for mobile attribution.
• Budgets managed against ROAS/ROI targets across markets.
• US market experience is a plus.

Responsabilidades

• Lead and inspire a team of Media Buyers in a fast-paced setting.
• Manage relationships across channels through leadership and communication.
• Use data analysis to identify opportunities and drive strategy.
• Hit monthly expenditure and revenue targets.
• Oversee media buying strategy across programmatic, mobile, paid social, and search.
• Lead paid social across Meta, X, Snapchat, Reddit, Telegram, and new platforms.
• Forecast and manage budgets to maximize ROI/ROAS.
• Onboard new DSPs and mobile sources.
• Own mobile app campaigns and native in-app formats.
• Own end-to-end lifecycle of affiliate campaigns with compliance.
• Define and monitor KPIs with A/B testing and optimization.

Conocimientos

Team leadership

Media buying

Paid social

Budget management

Data analysis

KPI tracking

Compliance knowledge

Affiliate traffic

MMPs knowledge

Cross-channel strategy

Herramientas

AppsFlyer

Adjust

DSP platforms

Descripción del empleo

At TechBiz Global, we are providing recruitment service to our TOP clients from our portfolio. We are currently seeking a Media Team Lead to join one of our clients’ teams. If you're looking for an exciting opportunity to grow in a innovative environment, this could be the perfect fit for you.

Responsibilities:

• Lead and inspire a team of Media Buyers within a dynamic and fast-paced environment
• Strengthen, maintain, and cultivate relationships with various channels through effective leadership and communication
• Utilize data analysis to identify opportunities and drive strategic initiatives for the team
• Guide and motivate the team to achieve and surpass monthly targets for expenditure and revenue
• Foster collaborative partnerships with internal stakeholders to enhance productivity and results
• Oversee media buying strategy across programmatic, mobile/app, paid social, and direct channels, not limited to search
• Lead paid social strategy across Meta, Snapchat, X, Reddit, Telegram, and emerging platforms, driving scalable acquisition through data-driven optimization
• Forecast, allocate, and manage paid media budgets across platforms and geographies to maximize ROI/ROAS
• Evaluate and onboard new DSPs and mobile media sources to diversify traffic beyond existing channels
• Own mobile app campaign performance (installs, in-app events, ROI) alongside web-based acquisition, including native in-app advertising formats.
• Own the end-to-end lifecycle of high-volume affiliate and comparison site campaigns, from strategy, creative, and launch through to scaling and optimization, while navigating platform compliance and certification/whitelisting requirements
• Define and monitor KPIs, driving continuous optimization through structured A/B testing and creative iteration

• Proven track record of at least 2 years in a managerial or team leadership role, showcasing exceptional organizational and motivational skills
• Minimum of 4 years of experience in media buying, with demonstrated experience working affiliate or comparison site traffic specifically, prior in-house experience at an affiliate business is required
• Experience working within a regulated or high-compliance vertical (e.g. gambling, sports betting, crypto) with a solid understanding of certification, whitelisting, and platform compliance requirements
• Strong working knowledge of paid social platforms (Meta, X, Snapchat, Reddit, Telegram, or similar), including compliance/certification processes for regulated verticals
• Hands-on experience with native app marketing, mobile app install (UA) campaigns, in-app event tracking, and native ad formats, not solely web/desktop campaign experience
• Working knowledge of MMPs (e.g. AppsFlyer, Adjust, etc) for mobile attribution and app performance measurement
• Experience managing budgets against ROAS/ROI targets across multiple markets
• Proficiency in data analysis and a keen attention to detail, with the ability to derive actionable insights to inform decision-making
• Experience in the US market – advantage