Media Relations Lead, Social Housing

Incommunities; Bradford; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Pension scheme

Hub discounts

Cycle to work

EAP - Employee Assistance Programme

Hybrid work

Job summary

Incommunities in Bradford is seeking a proactive PR Specialist to protect and strengthen our reputation through media and public‑facing communications. You'll lead day‑to‑day media relations, build strong journalist relationships, respond to enquiries, pitch stories and create engaging content that supports our organisational priorities.

Based in Bradford with agile and hybrid working, you will manage campaigns, monitor coverage, and advise on reputational risk while supporting stakeholders

Qualifications

• Demonstrable experience in a public relations, media or communications role, leading day-to-day PR activity and securing positive media coverage.

Responsibilities

• Build and maintain strong, professional relationships with journalists, editors and relevant influencers to secure positive and balanced media coverage.
• Act as a first point of contact for media enquiries, proactively pitching stories, arranging interviews and briefings, and responding accurately and confidently to requests.
• Write and distribute high‑quality press releases, statements, reactive lines and media briefing materials, ensuring consistency with agreed messages and tone of voice.
• Identify and broker opportunities for features, interviews, speaking engagements, roundtables, thought leadership pieces and opinion articles.
• Support the preparation for and management of reputational issues and incidents, working with the Policy and External Affairs Manager, Head of Communications and Marketing and colleagues across the organisation.
• Maintain the central statement book, ensuring content is accurate, up to date and ready for use where required.
• Prepare briefing notes, key messages and scripts for spokespeople to support media and public‑facing engagement.
• Plan and deliver creative, goal‑driven PR and communications campaigns to increase reach, engagement and impact.
• Lead the coordination of award submissions.
• Support stakeholder engagement activity led by the Policy and External Affairs Manager, including events, visits and meetings.
• Monitor media coverage and public sentiment, providing regular reports and insight on performance, risks and opportunities.
• Track and evaluate the impact of PR activity, using data and insight to inform future activity and continuously improve effectiveness.

Skills

Media relations

Written communication

Public affairs

Content creation

Crisis comms

Job description

Incommunities in Bradford is seeking a proactive PR Specialist to protect and strengthen our reputation through media and public‑facing communications. You'll lead day‑to‑day media relations, build strong journalist relationships, respond to enquiries, pitch stories and create engaging content that supports our organisational priorities.

Based in Bradford with agile and hybrid working, you will manage campaigns, monitor coverage, and advise on reputational risk while supporting stakeholders