PR Specialist

Incommunities; Bradford; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Pension scheme

Hub discounts

Cycle to work

EAP - Employee Assistance Programme

Hybrid work

Job summary

Incommunities in Bradford is seeking a proactive PR Specialist to protect and strengthen our reputation through media and public‑facing communications. You'll lead day‑to‑day media relations, build strong journalist relationships, respond to enquiries, pitch stories and create engaging content that supports our organisational priorities.

Based in Bradford with agile and hybrid working, you will manage campaigns, monitor coverage, and advise on reputational risk while supporting stakeholders

Qualifications

• Demonstrable experience in a public relations, media or communications role, leading day-to-day PR activity and securing positive media coverage.

Responsibilities

• Build and maintain strong, professional relationships with journalists, editors and relevant influencers to secure positive and balanced media coverage.
• Act as a first point of contact for media enquiries, proactively pitching stories, arranging interviews and briefings, and responding accurately and confidently to requests.
• Write and distribute high‑quality press releases, statements, reactive lines and media briefing materials, ensuring consistency with agreed messages and tone of voice.
• Identify and broker opportunities for features, interviews, speaking engagements, roundtables, thought leadership pieces and opinion articles.
• Support the preparation for and management of reputational issues and incidents, working with the Policy and External Affairs Manager, Head of Communications and Marketing and colleagues across the organisation.
• Maintain the central statement book, ensuring content is accurate, up to date and ready for use where required.
• Prepare briefing notes, key messages and scripts for spokespeople to support media and public‑facing engagement.
• Plan and deliver creative, goal‑driven PR and communications campaigns to increase reach, engagement and impact.
• Lead the coordination of award submissions.
• Support stakeholder engagement activity led by the Policy and External Affairs Manager, including events, visits and meetings.
• Monitor media coverage and public sentiment, providing regular reports and insight on performance, risks and opportunities.
• Track and evaluate the impact of PR activity, using data and insight to inform future activity and continuously improve effectiveness.

Skills

Media relations

Written communication

Public affairs

Content creation

Crisis comms

Job description

We are looking for a proactive PR Specialist to protect and strengthen our reputation through effective media and public-facing communications. You'll lead day-to-day media relations, build strong journalist relationships, respond to enquiries, pitch stories and create engaging content that supports our organisational priorities. This is an exciting opportunity for someone looking to make a positive difference across Incommunities.

About us

We are a social housing landlord and one of the largest housing providers in the region with over 22,000 social and affordable homes, mainly in the Bradford district. We employ a talented workforce of nearly 1,000 people.

In 2024 we launched our five-year Corporate Strategy, which runs to 2029. Our purpose is to provide high quality homes, services, and support to our customers, so we've worked with colleagues and customers to find out what's important to them. Our customers sit at the heart of what we do, and our colleagues are the people who'll help us achieve our vision, which is to create the best customer experience to improve everyday lives.

Duties include:

• Build and maintain strong, professional relationships with journalists, editors and relevant influencers to secure positive and balanced media coverage.
• Act as a first point of contact for media enquiries, proactively pitching stories, arranging interviews and briefings, and responding accurately and confidently to requests.
• Write and distribute high‑quality press releases, statements, reactive lines and media briefing materials, ensuring consistency with agreed messages and tone of voice.
• Identify and broker opportunities for features, interviews, speaking engagements, roundtables, thought leadership pieces and opinion articles.
• Support the preparation for and management of reputational issues and incidents, working with the Policy and External Affairs Manager, Head of Communications and Marketing and colleagues across the organisation.
• Maintain the central statement book, ensuring content is accurate, up to date and ready for use where required.
• Prepare briefing notes, key messages and scripts for spokespeople to support media and public‑facing engagement.
• Plan and deliver creative, goal‑driven PR and communications campaigns to increase reach, engagement and impact.
• Lead the coordination of award submissions.
• Support stakeholder engagement activity led by the Policy and External Affairs Manager, including events, visits and meetings.
• Monitor media coverage and public sentiment, providing regular reports and insight on performance, risks and opportunities.
• Track and evaluate the impact of PR activity, using data and insight to inform future activity and continuously improve effectiveness.

Requirements

• Demonstrable experience in a public relations, media or communications role, leading day‑to‑day PR activity and securing positive media coverage.
• Experience of creating high‑quality PR content, including press releases, statements, briefings and digital content, to tight deadlines.
• Experience working in the social housing sector, public sector or another regulated or public‑interest environment (highly desirable)
• Experience of supporting reputational issues or reactive communications, working calmly and collaboratively in fast‑moving situations.
• Exceptional communication skills, with the ability to write and speak clearly, confidently and persuasively to engage, inform and influence a wide range of audiences.
• Excellent organisational and planning skills, with the ability to manage multiple priorities, meet tight deadlines and maintain high standards of quality.
• 2 days per week in the office - BD17 7BN
• Right to Work in the UK - Visa Sponsorship is not available
• Salary of £45,432 per year
• Social Housing Pension Scheme with up-to 10% employer contribution
• 28 days annual leave that increases with service plus bank holidays
• Option to buy and sell annual leave
• Training, development, and qualification opportunities
• Our Hub: our wellbeing and benefits site, with exclusive access to discounts and savings (at over 800 retailers)
• Agile and hybrid working
• Access to an Employee Assistance Programme
• Cycle to work scheme
• Local gym membership discounts.
• A team of trained Mental Health First Aiders who are available for colleagues to contact for support

Join Our Team!

We're looking for great people to join us! At Incommunities, we're committed to creating a workplace where everyone feels valued, included, and supported. We actively welcome applicants from all backgrounds, abilities, and experiences—because we know that diverse perspectives make us stronger.

Based in Bradford, a city known for its rich cultural diversity, we serve vibrant communities. As a social housing provider, we're passionate about making a real difference by providing safe, affordable homes and improving lives.

Our recruitment process is designed to support you every step of the way. If you need any adjustments or assistance, just let us know.

We're proud to be a Mindful Employer, committed to mental health and wellbeing. We also hold the ‘Committed' Menopause Friendly Accreditation, recognising the importance of support in the workplace.

Apply early! We review applications as they come in and may close the advert before the deadline.

Ready to make an impact? Come work with us!