Media Manager - Luxe Division (12 Month Fixed Term Contract)

L'Oreal; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global cosmetics company is seeking a Media Manager to lead data-driven campaigns in the UK. The role involves managing budgets, developing media strategies, and ensuring campaign effectiveness. Ideal for those with a passion for media and collaboration. Join us to make a significant impact in the beauty industry!

Qualifications

• Experience in managing media budgets effectively.
• Strong understanding of media strategies and campaigns.
• Ability to analyze performance data for optimization.

Responsibilities

• Manage & own the media budget allocated by the brand.
• Work closely with the Marketing Director/Manager on media strategy.
• Analyze performance data to optimize media plans.

Skills

Data-driven decision making

Media strategy development

Budget management

Analytical skills

Collaboration

Job description

Overview

We are seeking a strategic Media Manager to orchestrate impactful, data-driven campaigns across makeup and skincare. Lead budget allocation, agency partnerships, and innovative media activations while maximizing ROI. If you thrive in a collaborative environment and are passionate about media, apply!

Responsibilities

• Manage & own the media budget allocated by the brand.
• Work with the Marketing Director/Manager and Head of Media to define the brand media strategy and brand media plan, based on brand priorities, launch plan, consumer insights, media data and optimising ROAS.
• Work with the Head of Media and other Media Managers to be the media centre of expertise.
• Deliver transactional media strategy & efficient performance to secure sales and data acquisition targets.
• Be responsible for campaign on-time delivery, including adapting master-assets to media plans with the help of the agency.
• Amplify A&I content in media via boosting in alignment with A&I Managers and Marketing Director/Manager.
• Ensure all the campaigns have holistic consumer journey experience, consistent set-up and best in class delivery (ROAS, Golden rules).
• Work collaboratively with other teams to ensure excellence on integrated plans across engagement touchpoints (BU, CDO, CDMO).
• Manage the day-to-day relationship with the media agency and nurture a strong, collaborative partnership.
• Analyse performance data and BetIQ recommendations to gain insight and drive optimisation of the media plans.
• Be responsible for media reporting and deep dives for the brand - share relevant learnings with wider team (incl. DMI and Zone). Putting PCA learnings into future campaigns to ensure best media results.
• Constantly seek to innovate through strategies or technology. Act as a change champion.
• Own and manage all media files, including block plans and competitor media tracking.
• UK & Ireland media landscape and competitor activity
• Zone CDMO guidelines
• Media metrics (awareness & transactional)
• UKI CDMO initiatives (e.g. 1P targets, Audience Project)