Media Insight Manager

Nationwide Building Society; Greater London; Hybrid; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a passionate Media Insight Manager to join their dynamic Marketing Effectiveness team. This role involves analyzing media data, providing actionable insights, and collaborating with stakeholders to enhance brand performance. The ideal candidate will possess a strong analytical mindset, exceptional communication skills, and a deep understanding of the media landscape. The company values innovation and offers a hybrid working model, allowing for a balanced approach to office and home working. Join this forward-thinking organization and make a meaningful impact on their brand strategies.

Benefits

Personal Pension Scheme

Paid Volunteering Days

Life Assurance

Salary Sacrifice Benefits

Health and Wellness Access

Performance Related Bonus

Career Development Training

Qualifications

• Strong analytical mindset with expertise in media insights and evaluation.
• Exceptional communication and storytelling abilities for effective insights delivery.

Responsibilities

• Develop and maintain understanding of the media landscape.
• Analyse media data to provide actionable insights and strategic feedback.
• Collaborate with stakeholders to deliver tailored insights.

Skills

Media Performance Evaluation

Media Buying

Econometrics

Stakeholder Management

Storytelling

Analytical Skills

Problem-Solving

Job description

We are seeking a passionate Media Insight Manager with an inquisitive and innovative mindset to join our Marketing Effectiveness, Analytics and Brand Performance team. The ideal candidate will have a deep understanding of the media landscape, media buying processes, and media research and insights. They will understand the role and application of evaluation methods, analytics and research (e.g. econometrics and brand tracking) in media planning and reporting, along with excellent stakeholder management and storytelling abilities.

This role is part of our Marketing Effectiveness, Analytics, and Brand Performance team. The team is responsible for assessing the performance of our brand and communications. We provide strategic direction to the business on improving and optimizing communication plans to enhance brand growth. Additionally, we handle executive reporting, delivering regular performance updates to the Executive Committee and Board to inform the strategic direction and planning of our brand and marketing strategies.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

Every day is different for us as the brand and communication plans evolve. As a Media Insight Manager you will be responsible for the following:

• Develop and maintain a comprehensive understanding of the media landscape.
• Analyse and interpret media data to provide actionable insights.
• Evaluate proposed media plans and provide strategic feedback to maximise campaign effectiveness.
• Conduct media research and generate insights to inform strategic decisions.
• Apply econometric model outputs as insights in storytelling to help optimise media performance.
• Collaborate with stakeholders to understand their needs and deliver tailored insights.
• Create compelling stories and presentations to communicate insights effectively.
• Proactively identify opportunities for improvement and innovation in media strategies.
• Solve complex problems and provide strategic recommendations.

About you

To excel in this role, you will possess a diverse set of skills and experiences that enable you to navigate the media landscape effectively. You will demonstrate a strong analytical mindset, exceptional communication abilities, and a collaborative approach to working with cross-functional teams.

Skills and experience required:

• Expertise in media performance evaluation, media buying, and insights.
• Strong understanding of the media landscape and current trends.
• Knowledge of econometrics and its application in media.
• Excellent stakeholder management and storytelling skills.
• Entrepreneurial mindset with proactive problem-solving abilities.
• Ability to work independently and collaboratively within teams.
• Strong analytical, critical thinking, communication, and interpersonal skills.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Accounting/Auditing and Finance

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