Media Director: Global Campaigns & Data-Driven Impact

Wiser; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Wiser is a global, award-winning Employer Brand agency seeking a Media Director to own media strategy, performance and optimisation for major accounts. You’ll lead campaign strategy, activation, measurement and reporting, turning data into actionable insights and meaningful commercial outcomes.

A large US client will be a primary focus, with collaboration across Strategy, Creative and Accounts to drive excellent results.

Qualifications

• Proven expert in media and campaigns across digital and paid channels.
• Strong analytical thinker with large datasets and actionable recommendations.
• Experience with GA4 and cross-platform measurement.
• Understanding of tracking, attribution and audience segmentation.

Responsibilities

• Own media strategy and performance for a major US account with senior leadership exposure.
• Oversee media planning, buying, activation, optimisation and reporting.
• Translate complex data into clear, actionable recommendations.
• Develop measurement and reporting frameworks demonstrating ROI and impact.
• Present performance insights to senior stakeholders.
• Collaborate with Creative, Key Accounts and Research & Strategy teams to integrate campaigns.
• Experiment with new approaches to improve performance across audiences and channels.
• Support wider campaigns team with data-driven challenges and best practices.

Skills

Media strategy

Campaign management

Data analytics

GA4

Cross-platform tools

Social media ads

Client presentations

Stakeholder management

Tools

Sprinklr

Meta

LinkedIn

YouTube

TikTok

Job description

Wiser is a global, award-winning Employer Brand agency seeking a Media Director to own media strategy, performance and optimisation for major accounts. You’ll lead campaign strategy, activation, measurement and reporting, turning data into actionable insights and meaningful commercial outcomes.

A large US client will be a primary focus, with collaboration across Strategy, Creative and Accounts to drive excellent results.