Senior Creative Strategist: Shape Bold Global Campaigns

Wise; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Wise is seeking a Senior Strategist to lead creative strategy across campaigns that solve international money challenges. You will unite product messaging, customer insights and performance data to inform bold, distinctive campaigns spanning Paid Social, Display, Audio and more.

You will collaborate with product, marketing and regional teams to define problems, craft compelling briefs and elevate the quality of creative work through insightful critique.

Qualifications

• A proven track record in creative strategy and broader marketing experience.
• Ability to turn product messaging into engaging narratives.
• Strong creative judgement to critique work and guide briefs.
• Comfortable interpreting channel performance metrics to inform campaigns.
• Excellent collaboration and influencing skills across teams.
• Self-starter attitude with drive to push initiatives through to completion.
• Able to thrive in a dynamic, fast-moving environment.

Responsibilities

• Unpack marketing challenges with product, marketing and regional teams to define the problem and the role of creative.
• Identify customer insights and market context to shape strategic direction for communications.
• Write focused creative briefs with clear objectives and audience insights.
• Critique concepts against briefs, providing constructive feedback to improve outcomes.
• Shape the quarterly Mission Update customer communications with bold, engaging storytelling.
• Interpret performance data to inform what to test, refine or scale in creative assets.

Skills

Creative strategy

Marketing experience

Creative critique

Channel metrics

Collaboration

Job description

Wise is seeking a Senior Strategist to lead creative strategy across campaigns that solve international money challenges. You will unite product messaging, customer insights and performance data to inform bold, distinctive campaigns spanning Paid Social, Display, Audio and more.

You will collaborate with product, marketing and regional teams to define problems, craft compelling briefs and elevate the quality of creative work through insightful critique.