Media Analytics & Insights Analyst

Publicis Groupe; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas, part of Publicis Groupe, seeks a Media Data Analyst to turn complex media data into meaningful insights for a major travel-industry client. You’ll join the Data & Analytics team to shape campaign strategy, improve investment decisions and demonstrate the value of great media.

This role blends analytical craft with emerging tech while collaborating with media specialists, strategists and clients. You will build dashboards, automate reporting, and translate analysis into practical

Qualifications

• Experience analysing data in a media agency or similar environment.
• Understanding of media channels and performance metrics (paid search, paid social, programmatic, video, CTV).
• Ability to develop measurement frameworks (MMP, MTA, incrementality) and extract/manipulate data using Python and APIs.
• Proficiency in Excel and at least one visualization tool (Power BI or Tableau).
• Strong data storytelling and clear communication across audiences.
• Curious, collaborative, and able to prioritise multiple deliverables.

Responsibilities

• Analyse campaign performance across media platforms and relate results to reservations, cost of sale and ROAS.
• Identify trends and optimization opportunities; explain drivers of performance changes.
• Develop measurement approaches for regular reporting, tests, and attribution methods.
• Build dashboards and data stories to make findings accessible to clients and teams.
• Automate data extraction, transformation and reporting using Python or R.
• Translate analysis into practical media planning and budget allocation recommendations.
• Coordinate testing programs and explore AI/ML applications in media analytics.

Skills

Media data analysis

Python

R language

Excel

Power BI

Tableau

Data storytelling

Communication

Tools

APIs

Python libraries

Job description

Digitas, part of Publicis Groupe, seeks a Media Data Analyst to turn complex media data into meaningful insights for a major travel-industry client. You’ll join the Data & Analytics team to shape campaign strategy, improve investment decisions and demonstrate the value of great media.

This role blends analytical craft with emerging tech while collaborating with media specialists, strategists and clients. You will build dashboards, automate reporting, and translate analysis into practical