Media Analytics & Insights Analyst

Publicis Media; City Of London; Híbrido; GBP 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Pension

Life Assurance

Private Medical cover

Descripción de la vacante

Digitas' Data & Analytics team in London is seeking a savvy data analyst to turn complex media data into actionable insights for a major travel-industry client. You’ll shape campaign strategy, improve investment decisions and demonstrate the value of great media.

You’ll combine analytical craft, experimentation and emerging technology while collaborating with media specialists, strategists and clients to drive measurable improvements in performance and ROI.

Formación

• Experience analysing data in a media agency or related environment.
• Understanding of media channels, terminology and performance measures (paid search, paid social, programmatic, video, CTV).
• Ability to develop measurement frameworks (MMM, MTA, incrementality).
• Experience extracting data using Python and APIs.
• Proficient in Excel and a visualization platform (Power BI, Tableau, Data Studio).
• Strong communication and data storytelling skills for diverse audiences.
• Collaborative, detail‑oriented and able to prioritise multiple deliverables.

Responsabilidades

• Analyse campaign performance across media and analytics platforms, linking results to reservations, COS and ROAS.
• Identify trends and optimisation opportunities and explain drivers of performance.
• Develop measurement approaches for reports, tests and methods including MMM, MTA and incrementality.
• Build dashboards and data stories for clients and internal teams.
• Automate data extraction, transformation and reporting using Python or R.
• Translate analysis into practical recommendations for media planning and budget testing, exploring AI/ML in analytics.

Conocimientos

Data analysis

Python

APIs

Excel

Power BI

Tableau

Communication

Team collaboration

Herramientas

Python

Power BI

Tableau

Google Data Studio

APIs

Descripción del empleo

Digitas' Data & Analytics team in London is seeking a savvy data analyst to turn complex media data into actionable insights for a major travel-industry client. You’ll shape campaign strategy, improve investment decisions and demonstrate the value of great media.

You’ll combine analytical craft, experimentation and emerging technology while collaborating with media specialists, strategists and clients to drive measurable improvements in performance and ROI.