Analyst (Media)

Publicis Media; City Of London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Job summary

Digitas' Data & Analytics team in London is seeking a savvy data analyst to turn complex media data into actionable insights for a major travel-industry client. You’ll shape campaign strategy, improve investment decisions and demonstrate the value of great media.

You’ll combine analytical craft, experimentation and emerging technology while collaborating with media specialists, strategists and clients to drive measurable improvements in performance and ROI.

Qualifications

• Experience analysing data in a media agency or related environment.
• Understanding of media channels, terminology and performance measures (paid search, paid social, programmatic, video, CTV).
• Ability to develop measurement frameworks (MMM, MTA, incrementality).
• Experience extracting data using Python and APIs.
• Proficient in Excel and a visualization platform (Power BI, Tableau, Data Studio).
• Strong communication and data storytelling skills for diverse audiences.
• Collaborative, detail‑oriented and able to prioritise multiple deliverables.

Responsibilities

• Analyse campaign performance across media and analytics platforms, linking results to reservations, COS and ROAS.
• Identify trends and optimisation opportunities and explain drivers of performance.
• Develop measurement approaches for reports, tests and methods including MMM, MTA and incrementality.
• Build dashboards and data stories for clients and internal teams.
• Automate data extraction, transformation and reporting using Python or R.
• Translate analysis into practical recommendations for media planning and budget testing, exploring AI/ML in analytics.

Skills

Data analysis

Python

APIs

Excel

Power BI

Tableau

Communication

Team collaboration

Tools

Python

Power BI

Tableau

Google Data Studio

APIs

Job description

complex media data into meaningful insights for a major travel-industry client. Joining Digitas' Data & Analytics team, you'll help shape campaign strategy, improve investment decisions and demonstrate the value of great media. This is an opportunity to combine analytical craft, practical experimentation and emerging technology while collaborating with media specialists, strategists and clients.

Responsibilities

What you’ll be doing:

• Analyse campaign performance across media and analytics platforms, connecting results to measures such as reservations, cost of sale and return on advertising spend.
• Identify trends, audience behaviours and optimisation opportunities, clearly explaining what is driving changes in performance.
• Develop measurement approaches for regular reporting, test-and-learn activity and methods including marketing mix modelling, multi-touch attribution and incrementality.
• Build clear dashboards and data stories that make complex findings accessible and useful to clients and internal teams.
• Automate data extraction, transformation and reporting processes using Python or R to improve reliability and efficiency.
• Translate analysis into practical recommendations for media planning, targeting, campaign adjustments and budget testing programmes, maintain high standards of data quality and explore valuable applications of AI and machine learning in media analytics.

Qualifications

Skills we're looking for:

• Experience analysing data in a media agency, advertising platform, client media team or another relevant environment.
• A sound understanding of media channels, terminology and performance measures, including paid search, paid social, programmatic, video and connected TV.
• The ability to develop and adapt measurement frameworks, with an understanding of approaches such as marketing mix modelling, multi-touch attribution and incrementality.
• Practical experience extracting and manipulating data, ideally using Python, APIs and libraries for analysis or modelling.
• Confidence using Excel and a visualisation platform such as Power BI, Tableau or Google Data Studio.
• Clear communication and data-storytelling skills, with the ability to make technical findings useful to different audiences.
• A curious, collaborative approach, strong attention to data accuracy and the ability to prioritise multiple deliverables effectively.

Additional information

Digitas offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:ð Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).Publicis Groupe works primarily from the office or our clients' office four days per week.

At Digitas, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.#LI-TT1