Measurement Manager

WPP Media; Greater London; On-site; GBP 70,000 - 95,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media in London is seeking a Measurement Manager to design and implement media campaign measurement, including Brand Lift studies, A/B tests, and reliability assessments. You will deliver actionable insights to improve campaign effectiveness and collaborate with clients and cross‑functional teams.

The role requires strong numerical skills, advanced degrees in a quantitative field, and expertise in SQL/dbt and Excel for data manipulation and visualization.

Qualifications

• Advanced degree in a quantitative field is essential.
• Experience applying measurement to media campaigns and ensuring statistical robustness.
• Experience in analytics, research or a related field.
• Strong problem-solving, critical and creative thinking.
• Excellent written and verbal communication for technical and non-technical audiences.
• Ability to work in cross-functional teams and guide others.

Responsibilities

• Design and implement media campaign measurement (Brand Lift, A/B testing, matched market tests).
• Deliver actionable insights to inform future campaigns and show how to improve effectiveness.
• Design robust experiments to optimize performance.
• Collaborate with clients and wider teams to implement measurement and analytics.
• Collate and present incrementality results to clients.
• Evaluate robustness of measurement solutions and iterate for feasibility.
• Deliver best-in-class analytics capabilities across the measurement team.
• Incorporate AI concepts into measurement methodologies for predictive modeling and insights.
• Set targets and benchmark future performance based on historical data.

Skills

Statistical tests

Data interpretation

Numerical literacy

Strong communication

SQL

dbt

Excel (advanced)

Project management tools

Mentoring / leadership

Education

Advanced degree in quantitative field (Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science)

Tools

SQL/dbt

Excel

Jira/Trello

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

Measurement Manager

• Responsible for designing and implementing media campaign measurement including Brand Lift Studies, A/B Testing & Matched Market Testing
• You will deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness
• You will design and implement robust experiments with a view to increase campaign performance
• Collaborate proactively with the clients and wider client team and other teams to implement measurement & analytics.
• Collate and present incrementality results from media vendors to clients.
• Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimise performance and feasibility
• Deliver "best in class" analytical capabilities across the wider Measurement team, including the use of new methods, techniques, tools and systems.
• Be conversant with the basics of AI and its integration into measurement methodologies, including leveraging AI-driven tools for predictive modeling, optimisation, and insights generation.
• Conduct target setting and benchmarking for future campaign performance based on historical trends and drivers of performance beyond marketing levers.

Skills and Experience

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding an advanced degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
• Knowledge of applying measurement to media campaigns and the statistical robustness of approaches (Brand Lift, Attention, Geo Tests)
• Experience in analytics, research or a related field
• Well developed problem-solving skills and the ability to think critically and creatively
• Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
• Strong communication skills, with the ability to engage both technical and non-technical audiences
• Able to follow and give guidance as part of a cross-functional team, using project management tools such as Jira/Trello
• Demonstrable experience at presenting data in a visually engaging and insightful manner
• Experience in training, mentorship and/or management, ability to display empathy in difficult situations and lead by example
• Exceptional written communication skills, with the ability to distill complex analytical concepts into clear, actionable insights for technical and non-technical audiences.
• Proficiency in SQL/dbt along with advanced Excel skills for data manipulation and visualization

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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