Analytics Manager

Wppmedia; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking a Brand Analytics Manager to lead daily measurement, analysis and reporting for client campaigns. You will guide a team of analysts, collaborating with client service, planning and activation to embed analytics in daily operations and drive data-driven decision making.

You will define KPIs, build measurement frameworks, and deliver actionable insights that shape strategies and improve client outcomes.

Qualifications

• Experience in marketing analytics, data insights, or a related role; agency or consultancy background is highly preferred.
• Proficient SQL skills (writing complex queries) and experience with BigQuery.
• Strong data visualization skills to present complex insights to non-analyst stakeholders.
• Leadership experience or aptitude for mentoring junior analysts and guiding priority setting.
• Excellent communication and stakeholder management skills; comfortable presenting to senior clients.
• Degree in a quantitative field or equivalent practical experience.

Responsibilities

• Lead day-to-day measurement, analysis and reporting of brand campaigns for clients.
• Collaborate with cross-functional teams (Client Service, Planning, Activation) to deliver insights.
• Define KPIs and measurement frameworks; guide the development of measurement plans.
• Oversee a team of analysts and ensure timely, high-quality delivery of insights.
• Drive data-driven strategies and contribute to data storytelling that informs decisions.

Skills

SQL

BigQuery

Looker Studio

Data Modeling

Data Pipelines

Leadership

Communication

Stakeholder Management

Education

Bachelor’s degree in Statistics/Economics/Engineering

Tools

Google Sheets

Google Slides

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3212 - Analytics Manager - UK

Role Summary and Impact

MFG is a bespoke agency solution for Google, powered by WPPMedia. As a global team of integrated data and media experts, we deliver strategic, creative, and data-driven solutions to drive brand and business outcomes for one of the world’s most recognized brands. Our Analytics team sits at the heart of our business, powering insights and innovation across all our work.

About the role:

As a Brand Analytics Manager, you will lead the day-to-day measurement, analysis, and reporting of brand campaigns for our clients, supported by a team of analysts. You will collaborate closely with cross-functional teams to deliver actionable insights, guide the development of measurement plans, and help shape data-driven strategies. This is a pivotal role for someone passionate about turning data into compelling stories that drive business results.

Some of the things we’d like you to do:

• People Leadership & Growth: Foster an inclusive, collaborative culture, conducting weekly 1-to-1s with all direct reports to establish 2 career goals per analyst and leading quarterly team upskilling sessions.
• Cross-Functional Collaboration: Build and lead strategic relationships with internal teams (Client Service, Planning, Activation) to integrate analytics into daily operations and drive a data-driven culture across the agency.
• Platform & AI Innovation: Confidently leverage key platforms (MFG App, BigQuery, WPP Open) and guide junior team members to apply AI tools (e.g., Gemini in Workspace) to achieve help reduce manual data processing time
• End-to-End Campaign Delivery: Partner with clients and internal teams to define KPIs, design measurement frameworks, and lead the end-to-end delivery of robust campaign insights, achieving a client satisfaction score of 8/10 or higher.
• Operational Excellence: Actively manage resource allocation and third-party partners to ensure 100% on-time project delivery,

Skills and Experience

• Experience: Experience in marketing analytics, data insights, or a related role; agency or consultancy background is highly preferred.
• SQL & Data Pipelines: Proficient SQL skills (writing complex queries and managing BigQuery tables) and experience with data modeling.
• Visualisation & Tools: Confident use of data & visualisation tools (e.g., Looker Studio, Google Slides, Sheets) to present complex insights to non-analyst stakeholders.
• Leadership Capability: Experience or strong aptitude for managing, mentoring, and setting clear goals for junior analysts.
• Communication: Excellent communication and stakeholder management skills; comfortable presenting to and collaborating with senior clients.
• Education: Degree in a quantitative field (e.g., Statistics, Economics, Engineering, Science, Communication) or equivalent practical experience.

Desired:

• Prior experience designing and using brand measurement solutions or brand effectiveness studies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. That’swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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