Analytics Manager

Wpp; Greater London; Hybrid; GBP 65,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Brand Analytics Manager to lead the daily measurement, analysis and reporting of brand campaigns. You will work with a team of analysts and collaborate with Client Service, Planning and Activation to deliver actionable insights and measurement plans that drive client outcomes.

You will define KPIs, design measurement frameworks, and oversee end-to-end campaign insights delivery while mentoring junior analysts and promoting a data-driven culture across the agency.

Qualifications

• Experience in marketing analytics, data insights, or a related role; agency or consultancy background preferred.
• Strong SQL and data modeling skills with ability to translate analytics into business insights.
• Proven ability to lead, mentor, and set goals for junior analysts.

Responsibilities

• Lead day-to-day measurement, analysis and reporting of brand campaigns with a team of analysts.
• Collaborate with cross-functional teams to define KPIs and measurement frameworks.
• Drive end-to-end delivery of robust insights and data-driven recommendations for clients.
• Guide junior analysts and foster a collaborative, high-performance analytics culture.
• Proactively improve analytics platforms and leverage AI tools to streamline processes.

Skills

SQL

BigQuery

Data modeling

Looker Studio

Stakeholder management

Leadership

Communication

Education

Degree in a quantitative field

Tools

BigQuery

Google Slides

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

MFG is a bespoke agency solution for Google, powered by WPPMedia. As a global team of integrated data and media experts, we deliver strategic, creative, and data-driven solutions to drive brand and business outcomes for one of the world’s most recognized brands. Our Analytics team sits at the heart of our business, powering insights and innovation across all our work.

About the role:

As a Brand Analytics Manager, you will lead the day-to-day measurement, analysis, and reporting of brand campaigns for our clients, supported by a team of analysts. You will collaborate closely with cross-functional teams to deliver actionable insights, guide the development of measurement plans, and help shape data-driven strategies. This is a pivotal role for someone passionate about turning data into compelling stories that drive business results.

Some of the things we’d like you to do:

• People Leadership & Growth: Foster an inclusive, collaborative culture, conducting weekly 1-to-1s with all direct reports to establish 2 career goals per analyst and leading quarterly team upskilling sessions.
• Cross-Functional Collaboration: Build and lead strategic relationships with internal teams (Client Service, Planning, Activation) to integrate analytics into daily operations and drive a data-driven culture across the agency.
• Platform & AI Innovation: Confidently leverage key platforms (MFG App, BigQuery, WPP Open) and guide junior team members to apply AI tools (e.g., Gemini in Workspace) to achieve help reduce manual data processing time
• End-to-End Campaign Delivery: Partner with clients and internal teams to define KPIs, design measurement frameworks, and lead the end-to-end delivery of robust campaign insights, achieving a client satisfaction score of 8/10 or higher.
• Operational Excellence: Actively manage resource allocation and third-party partners to ensure 100% on-time project delivery,

Skills and Experience

• Experience: Experience in marketing analytics, data insights, or a related role; agency or consultancy background is highly preferred.
• SQL & Data Pipelines: Proficient SQL skills (writing complex queries and managing BigQuery tables) and experience with data modeling.
• Visualisation & Tools: Confident use of data & visualisation tools (e.g., Looker Studio, Google Slides, Sheets) to present complex insights to non-analyst stakeholders.
• Leadership Capability: Experience or strong aptitude for managing, mentoring, and setting clear goals for junior analysts.
• Communication: Excellent communication and stakeholder management skills; comfortable presenting to and collaborating with senior clients.
• Education: Degree in a quantitative field (e.g., Statistics, Economics, Engineering, Science, Communication) or equivalent practical experience.
• Prior experience designing and using brand measurement solutions or brand effectiveness studies.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically,firmly believingin and Championing Growth and Development for every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please note this is a UK based role and requires individuals to have the right to work in this location