Manager, Programmatic, UK

WPP Media; Manchester; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Vision insurance

Dental insurance

Retirement plans

Paid time off

Employee mental health days

Partner discounts

Job summary

WPP Media in Manchester is seeking a Programmatic Manager to lead the planning, activation and optimization of client campaigns across multiple DSPs. You will develop programmatic plans that exceed client expectations, collaborating with the programmatic account director & global hub teams to deliver best-in-class results.

You will oversee campaigns on DV360, The Trade Desk, Amazon DSP, Teads and Google Ads, ensuring setups follow best practices while translating complex data into actionable

Qualifications

• Experience managing and optimizing programmatic campaigns.
• Ability to translate technical points to non-technical audiences.
• Strong data analysis skills to identify trends.

Responsibilities

• Manage and optimize client programmatic campaigns.
• Develop programmatic plans to exceed client expectations.
• Oversee DSP activity across DV360, Xandr, The Trade Desk, Amazon, Teads.
• Analyze data to extract insights and guide optimizations.

Skills

Programmatic advertising

DV360

The Trade Desk

Amazon DSP

Google Ads

Data analysis

Campaign optimization

Communication

Cross-team collaboration

Tools

DV360

The Trade Desk

Amazon DSP

Google Ads

Job description

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Programmatic Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our client's expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with the programmatic account director & global hub teams. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

This role will focus on overseeing the management of client activity through relevant DSP's - DV360, Xandr, The Trade Desk, Amazon and Teads Ad Manager, as well as instances of buying Display & YouTube ads via the Google Ads. The focus will be on overseeing campaigns ensuring they are set up using programmatic best practice and delivering outstanding results.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
• Passionate about programmatic activation and driving continued excellence.
• Confidence in core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space - audience, media, creative.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That’swhywe'veadopted a hybrid approach, with teams in the office around four days a week. If you requireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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