Markets Activation Lead: Growth & Cross-Functional Strategy

BDO UK; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

BDO UK is seeking a Markets Activation Senior Manager deployed to Sectors and Private Equity, based in the London Baker Street office. You’ll develop and deliver business development strategy and plan aligned to growth priorities, building sponsorship with senior stakeholders and coordinating cross‑functional teams.

You’ll lead local activation initiatives, connect firm direction to local execution, use KPIs to drive improvements, and mentor Markets Activation Managers.

Qualifications

• Strong experience in sales enablement/Business Development/commercial mobilisation within a complex B2B environment.
• Proven ability to influence senior stakeholders and mobilise partner cohorts through routines and coaching.
• Strong buyer/audience understanding and ability to translate insight into markets activations.
• Strong programme delivery and risk management capability with multiple dependencies.
• Experience of using metrics and dashboards to drive action and improvement.

Responsibilities

• Develop and maintain markets activation strategy and deployment plan for the area, translating firm priorities into practical partner routines and actions.
• Build shared agreement with senior business stakeholders on markets activation priorities, cohorts, cadence, responsibilities and measures.
• Ensure the deployment plan explicitly covers relevant Target and Priority Client programme needs, including partner routines and follow‑through expectations.
• Align local plans to the wider markets activation portfolio and capacity assumptions with the Head of Markets Activation.
• Define priority audiences and buyer types for local priorities; ensure routines, talk tracks and materials reflect buyer needs, objections and decision patterns.
• Ensure markets activation work remains solution‑led by connecting buyer needs to the firm’s solutions, proof points and differentiators.
• Identify gaps (buyer relevance, proof points, messaging clarity, routines) and coordinate improvements via the appropriate owners rather than creating parallel approaches.
• Coordinate timing and dependencies with Campaigns, Content, Digital and Design so business development has the right supporting activity and assets.
• Lead delivery of markets activation activity locally, ensuring stakeholder readiness, clear ownership and disciplined follow‑through.
• Provide consistent inputs to monthly performance reporting: what was delivered, what’s working, what changed and what needs to improve.
• Line manage and develop Markets Activation Managers where applicable, ensuring role clarity, coaching and consistent standards.

Skills

Sales enablement

Stakeholder management

Market/buyer insight

Programme delivery

Metrics dashboards

Job description

BDO UK is seeking a Markets Activation Senior Manager deployed to Sectors and Private Equity, based in the London Baker Street office. You’ll develop and deliver business development strategy and plan aligned to growth priorities, building sponsorship with senior stakeholders and coordinating cross‑functional teams.

You’ll lead local activation initiatives, connect firm direction to local execution, use KPIs to drive improvements, and mentor Markets Activation Managers.