Marketo Technical Lead

Lorien; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

Lorien in London is seeking a Marketo Technical Lead to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You will sit within a CRM Support team, ensuring Marketo remains secure, reliable and well governed while collaborating with Digital Marketing, CRM and Sales.

This is not a campaign-execution role; focus is on the platform, data and integrations behind it.

Qualifications

• Strong hands-on Marketo administration experience with a technical background.
• Experience troubleshooting CRM sync and Marketo-Salesforce integration.
• Experience with data management, automation development and lead scoring.
• Experience supporting users through a ticketing system (ServiceNow or similar).
• Good understanding of the lead life cycle and CRM data flows; API familiarity.
• Experience governance, documentation and change management.
• Strong analytical skills and ability to explain technical issues in business language.

Responsibilities

• Run day-to-day Marketo administration, governance, data hygiene, and monitor database and API limits.
• Build and improve fields, forms, automations and workflows with testing and release processes.
• Own the Marketo-Salesforce integration and troubleshoot sync issues to root cause.
• Support third-party integrations, including LinkedIn and BigQuery.
• Triage and resolve platform incidents via ServiceNow, acting as escalation point for marketing operations.
• Act as the key technical contact for Adobe; raise support tickets and join regular vendor reviews.
• Manage one direct report (people-management experience helpful but not essential).

Skills

Marketo administration

CRM integration troubleshooting

Lead scoring

Data management

Ticketing system

APIs familiarity

Platform governance

Technical communication

Tools

ServiceNow

Salesforce

BigQuery

Job description

Marketo Technical Lead

Location: London (hybrid)
Contract: 6-months (maternity cover)
Includes: 1 direct report

About the role

We're looking for a technically minded Marketo specialist to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You'll sit within a CRM Support team, keeping Marketo secure, reliable and well governed, and working closely with Digital Marketing, CRM and Sales.
This is not a campaign-execution role. Campaign delivery and data loading sit with the Digital Marketing team. Your focus is the platform, the data and the integrations behind it.

What you'll do

• Run day-to-day administration, user management, governance and data hygiene, and monitor database and API limits
• Build and improve fields, forms, automations and workflows, following proper testing and release processes
• Own the Marketo-Salesforce integration, troubleshooting sync issues (eg qualified leads not reaching Salesforce) to root cause
• Support third-party integrations, including LinkedIn and BigQuery
• Triage and resolve platform incidents via ServiceNow, acting as the escalation point for marketing operations
• Act as the key technical contact for Adobe, raising support tickets and joining regular vendor reviews
• Manage one direct report (previous people-management experience is beneficial but not essential)

What you'll bring

• Strong hands-on Marketo administration experience, with a technical rather than campaign-focused background
• Proven experience troubleshooting CRM sync and integration issues, ideally Marketo-Salesforce
• Experience with data management, automation development and lead scoring
• Experience supporting users through a ticketing system (ServiceNow or similar)
• Good understanding of the lead life cycle and CRM data flows, plus familiarity with APIs
• Experience of platform governance, documentation and change management
• Strong analytical skills and the ability to explain technical issues in plain business language

Nice to have

• Custom Data Objects
• Adobe add-ons (Dynamic Chat, Interactive Webinars)
• wider Salesforce ecosystem experience
• direct vendor management experience

Guidant, Carbon60, Lorien & SRG - The Vertage Group Portfolio are acting as an Employment Business in relation to this vacancy.