Marketo Technical Lead

Lorien; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Lorien in London is seeking a Marketo Technical Lead to own administration, development and support of the Adobe Marketo Engage platform during a maternity cover. You will be part of a CRM Support team, ensuring Marketo remains secure, reliable and well-governed while advising teams on best practices.

This role focuses on the platform, data and integrations rather than campaign execution, with responsibilities spanning governance, data hygiene, and the Marketo-Salesforce integration.

Qualifications

• Strong Marketo administration experience with a technical focus rather than campaign execution.
• Proven ability to troubleshoot and resolve CRM integration issues, especially Marketo-Salesforce.
• Experience in data management, automation development and lead scoring.
• Familiarity with ticketing systems (ServiceNow or similar) and incident triage.

Responsibilities

• Run day-to-day Marketo administration, including user setup and governance.
• Develop and improve fields, forms, lead management processes, automations and workflows.
• Own Marketo-Salesforce integration and troubleshoot sync issues to root cause.
• Support third-party integrations such as LinkedIn and BigQuery.
• Triage incidents via ServiceNow and act as escalation point for marketing operations.
• Liaise with Adobe as the technical contact and participate in vendor reviews.
• Review platform usage and propose improvements and roadmap items.
• Manage one direct report; people management experience is a plus.

Skills

Marketo admin

CRM integration

Lead scoring

Data management

Platform governance

Stakeholder advisory

People management

Tools

Marketo Engage

Job description

Marketo Technical Lead

Location: London (hybrid)
Contract: 6-months (maternity cover)
Includes: 1 direct report

About the role

We're looking for a technically minded Marketo specialist to own the administration, development and support of our Adobe Marketo Engage platform during a maternity cover. You'll sit within a CRM Support team, keeping Marketo secure, reliable and well governed, and working closely with Digital Marketing, CRM and Sales. Alongside the hands-on work, you'll act as the in-house expert, advising teams on best practice and helping the business get the most from its platform investment.

This is not a campaign-execution role. Campaign delivery and data loading sit with the Digital Marketing team. Your focus is the platform, the data and the integrations behind it.

What you'll do

• Run day-to-day administration, including user setup, access and permissions, governance, documentation and monthly data hygiene, and monitor database and API limits
• Build and improve fields, forms, lead management processes, automations and workflows, following proper testing and release processes, and support the setup of new business initiatives
• Own the Marketo-Salesforce integration, troubleshooting sync issues (e.g. qualified leads not reaching Salesforce) to root cause
• Support third-party integrations, including LinkedIn and BigQuery
• Triage and resolve platform incidents via ServiceNow, acting as the escalation point for marketing operations
• Act as the key technical contact for Adobe, raising support tickets and joining regular vendor reviews
• Review the platform and recommend improvements, spotting opportunities to use new Marketo features and feeding into the platform roadmap
• Manage one direct report (previous people-management experience is beneficial but not essential)

What you'll bring

• Strong hands-on Marketo administration experience, with a technical rather than campaign-focused background
• Proven experience troubleshooting CRM sync and integration issues, ideally Marketo-Salesforce
• Experience with data management, automation development and lead scoring
• Experience supporting users through a ticketing system (ServiceNow or similar)
• Good understanding of the lead lifecycle and CRM data flows, plus familiarity with APIs
• Experience of platform governance, documentation and change management
• Confidence advising stakeholders on best practice and recommending platform improvements
• Strong analytical skills and the ability to explain technical issues in plain business language

Nice to have: Custom Data Objects, Adobe add-ons (Dynamic Chat, Interactive Webinars), wider Salesforce ecosystem experience, direct vendor management experience.