Marketo Technical Lead

Queen Square Recruitment Ltd; United Kingdom; A distancia; GBP 84.000 - 110.000; Jornada completa

Descripción de la vacante

Queen Square Recruitment Ltd seeks a Senior Marketo Technical Lead to design, implement and optimise enterprise marketing automation using Adobe Marketo Engage and Leadoo.

You will lead technical consulting, architecture, and integrations with CRM systems, CDPs and MarTech tools, while guiding offshore and client teams across Europe and North America.

Formación

• Extensive hands-on experience with Marketo administration and implementation.
• Strong knowledge of lead scoring, segmentation and nurture programmes.
• Experience with Marketo REST APIs and CRM integrations.
• Customer-facing consulting and executive stakeholder engagement.
• Ability to design scalable MarTech architectures.

Responsabilidades

• Lead design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions.
• Define lead lifecycle management, scoring and segmentation strategies.
• Architect integrations between Marketo, CRM platforms and CDPs.
• Drive campaigns, email automation and personalised customer journeys.
• Provide technical leadership and guidance to delivery teams.
• Collaborate with offshore and customer teams across regions.
• Ensure data quality, governance and reporting for marketing performance.

Conocimientos

Marketo administration

Campaign architecture

Lead lifecycle management

Marketing automation

MarTech integrations

HTML/CSS

SQL

CRM integration

Rest APIs

Stakeholder engagement

Herramientas

Adobe Marketo Engage

Leadoo

Salesforce

Microsoft Dynamics 365

CDP integrations

Descripción del empleo

£525/day (Inside IR35) Fully Remote (UK based candidates only)

Our client, a top global organization, is looking for an experienced Marketo Technical Lead / Expert to lead the design, implementation and optimisation of enterprise marketing automation solutions using Adobe Marketo Engage and Leadoo. This is a senior, customer-facing technical consulting role requiring strong expertise in Marketo administration, campaign architecture, lead lifecycle management, marketing automation and MarTech integrations. You will work directly with customer stakeholders and executive teams, providing technical leadership, defining solution strategies and driving platform adoption.

Key Responsibilities

• Lead the design, implementation and optimisation of Adobe Marketo Engage and Leadoo solutions.
• Define and govern lead lifecycle management, lead scoring, segmentation, nurture programmes and marketing automation strategies.
• Architect and implement integrations between Marketo, CRM platforms, Customer Data Platforms (CDPs) and other MarTech systems.
• Lead the technical design and execution of marketing campaigns, engagement programmes, email automation and personalised customer journeys.
• Drive platform adoption, campaign effectiveness and continuous improvement of marketing automation capabilities.
• Act as the primary customer-facing Marketo technical consultant, engaging directly with senior stakeholders and directors.
• Conduct requirements discovery workshops, translate business needs into technical solutions and provide strategic MarTech recommendations.
• Collaborate with offshore delivery teams, customer technical teams and marketing stakeholders across Europe and North America.
• Provide technical leadership, mentoring and best-practice guidance to engineering and marketing automation teams.
• Ensure platform scalability, performance, data quality, governance and integration reliability.
• Support technical estimations, solution roadmaps, implementation planning and Agile delivery.
• Define and optimise reporting, analytics, campaign attribution and marketing performance measurement.
• Extensive hands-on experience with Adobe Marketo Engage administration, configuration and technical implementation.
• Strong experience with Marketo Campaign and Program Management.
• Expertise in Engagement Programs, Nurture Streams and automated customer journeys.
• Strong understanding of Lead Lifecycle Management, Lead Scoring and Segmentation.
• Experience designing and implementing Email Marketing Automation.
• Knowledge of Dynamic Content, Personalisation and campaign optimisation.
• Experience with Marketo Reporting, Analytics and attribution.
• Strong understanding of Marketo database management, data quality and governance.

Technical Integration & MarTech Architecture

• Strong hands-on experience with Marketo REST APIs.
• Experience integrating Marketo with CRM platforms such as Salesforce or Microsoft Dynamics 365 (D365).
• Knowledge of Customer Data Platform (CDP) integrations and wider MarTech ecosystems.
• Experience with data mapping, synchronisation and integration troubleshooting.
• Understanding of web tracking, attribution and marketing analytics.
• Working knowledge of HTML/CSS for email templates and landing pages.
• Understanding of SQL and data analysis.
• Strong experience designing scalable MarTech solutions and integration architectures.

Leadership & Consulting

• Proven experience as a Marketo Technical Lead, Marketo Architect, Marketo Consultant or MarTech Solution Architect.
• Strong client-facing consulting and stakeholder management experience.
• Ability to engage with senior customer stakeholders, directors and executive teams.
• Experience leading requirements discovery workshops and technical solution discussions.
• Experience coordinating offshore and customer technical delivery teams.
• Strong cross-functional leadership, communication and problem-solving skills.
• Experience integrating Adobe Marketo Engage with Microsoft Dynamics 365 (D365) in large, complex enterprise environments.
• Experience designing and supporting complex Marketo-to-CRM data synchronisation and integration architectures.
• Knowledge of enterprise-scale marketing automation transformation and platform adoption.
• Experience working with distributed delivery teams and stakeholders across multiple regions.