Marketing Technology Lead

TN United Kingdom; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company seeks a Martech Lead to drive the development and optimization of marketing and CRM platforms. This role involves collaboration across teams, managing vendor relationships, and ensuring alignment with business objectives. The ideal candidate will possess hands-on expertise in CRM, performance marketing, and data insights, fostering a culture of continuous improvement. Attractive benefits and a commitment to diversity are part of the offering.

Benefits

25% staff discount

Up to 25 days holiday

Annual health checks

Pension scheme

Cycle to work scheme

Discounted gym membership

Private health & dental care

Qualifications

• Hands-on expertise in CRM and performance marketing.
• Exceptional fluency in written and spoken English.

Responsibilities

• Lead the product roadmap for marketing & CRM platforms.
• Manage tech relationships with external vendors.
• Lead User Acceptance Testing for new features.

Skills

CRM

performance marketing

Google Analytics

data insights

communication

Tools

JIRA

Confluence

Looker Studio

Job description

Job Description

As the Martech Lead for COS, you will lead and drive the technical development and optimization of our marketing & CRM platforms. This role is critical in ensuring that our marketing technology stack supports business objectives, enhances customer experiences, and drives measurable results. You will work cross-functionally with internal teams and external partners/platforms. Your leadership will ensure effective integration of marketing and technology to support our business objectives and deliver growth.

What you will do:

1. Lead the creation and quality execution of the product roadmap for marketing & CRM platforms, ensuring timely delivery of features and initiatives and user satisfaction.
2. Continuously monitor and optimize the performance of marketing & CRM platforms, ensuring they meet business requirements and deliver measurable impact in customer acquisition ROI, retention, and engagement.
3. Manage the tech relationships with external platform vendors and partners.
4. Lead Martech governance efforts, facilitating strategic, tactical, and operational meetings to ensure alignment and transparency across global and regional teams.
5. Collaborate with marketing, tech, and data teams to define continuous input and priorities, ensuring successful planning, execution, and delivery.
6. Lead the incident management process across platforms and partners to ensure quick resolution and minimal disruption.
7. Lead User Acceptance Testing (UAT) for new features and integrations, ensuring quality and functionality meet business requirements.
8. Lead the product development process using Agile methodologies, managing sprints, user stories, and backlogs to ensure timely and continuous delivery of platform enhancements.
9. Keep a pulse on customer needs, industry trends, and best practices to ensure marketing platforms deliver exceptional experiences and drive business outcomes.
10. Foster a culture of continuous improvement, seeking new ways to enhance platform functionality, reduce inefficiencies, and innovate to stay ahead of competitors.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviors that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement, and we empower and trust you to take ownership. Our values are part of who we are, what we stand for, and how we act.

Someone passionate about learning and development, eager to grow yourself and others. A positive attitude and a role model for our values are essential qualities.

What you need to succeed:

• Hands-on expertise in CRM, performance marketing, feed management, DSPs, Google Analytics, Looker Studio, JIRA, and Confluence.
• Proven ability to drive improvements in marketing feeds and CRM platforms, including troubleshooting.
• Experience in tackling technical challenges related to integrating new marketing tags on websites or apps.
• Utilize data and customer insights to inform prioritization, track performance, and enhance capabilities.
• Stay updated on customer needs, industry trends, and best practices to ensure marketing platforms deliver exceptional experiences and drive business outcomes.
• Foster a culture of continuous improvement, always seeking ways to enhance platform functionality, reduce inefficiencies, and innovate.
• Proactive evaluation of options and innovative problem-solving skills.
• Exceptional fluency in written and spoken English, with strong communication abilities.

Additional Information

This is a full-time, permanent contract based at our Head Office in London.

Benefits

We offer attractive benefits and extensive development opportunities globally. All employees receive a 25% staff discount on all H&M Group brands. Additional benefits include:

• Up to 25 days holiday
• Annual health checks
• Pension scheme
• Discounts on activities and financial/lifestyle products
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via Retail Trust
• Private health & dental care

Inclusion & Diversity

We are committed to creating inclusive, diverse, and equitable workplaces. Our teams should reflect a variety of backgrounds and experiences, which enriches our ability to address challenges and serve our global customer base. We consider all diversity dimensions in our recruitment process.