Marketing Technology Lead

H & M Hennes & Mauritz Gruppe; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading fashion brand is seeking a Martech Lead to oversee the technical development and optimization of their marketing and CRM platforms. This full-time role involves collaborating with various teams to ensure the marketing technology stack aligns with business objectives, enhancing customer experiences and driving measurable results. The ideal candidate will possess strong expertise in CRM and performance marketing, along with excellent communication skills.

Benefits

25% staff discount on all H&M Group brands

Up to 25 days holiday

Discounted gym membership

Cycle to work scheme

Employee assistance via retail trust

Qualifications

• Hands-on expertise in CRM and performance marketing.
• Exceptional fluency in written and spoken English.
• Proven ability to drive improvements in marketing feeds.

Responsibilities

• Lead the creation and execution of the product roadmap for marketing & CRM platforms.
• Continuously monitor and optimize the performance of marketing & CRM platforms.
• Manage tech relationships with external platform vendors and partners.

Skills

CRM

performance marketing

Google Analytics

Looker Studio

JIRA

Confluence

data analysis

communication

Job description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The creative soul of the brand is fuelled by a deep connection to modern culture, dynamic global cities and compelling fashion movements. With an emphasis on expert craftsmanship, innovation and materiality, collections are created with a mindful approach, seamlessly blending contemporary and timeless.

Job Description

As the Martech Lead for COS you will lead and drive the technical development and optimization of our marketing & CRM platforms. This role is critical in ensuring that our marketing technology stack supports business objectives, enhances customer experiences, and drives measurable results. You will work cross functionally with internal teams and external partners/platforms. Your leadership will ensure effective integration of marketing and technology to support our business objectives and deliver growth.

What you will do:

• Lead the creation and quality execution of the product roadmap for marketing & CRM platforms, ensuring timely delivery of features and initiatives and user satisfaction.
• Continuously monitor and optimize the performance of marketing & CRM platforms, ensuring they meet business requirements and deliver measurable impact in customer acquisition ROI, retention, and engagement.
• Manage the tech relationships with external platform vendors and partners
• Lead Martech governance efforts facilitating strategic, tactical, and operational meetings to ensure alignment and transparency across global and regional teams.
• Collaborate with marketing, tech, and data teams to define continuous input and priorities, ensuring successful planning, execution, and delivery.
• Lead the incident management process across platforms and partners to ensure quick resolution and minimal disruption.
• Lead User Acceptance Testing (UAT) for new features and integrations, ensuring quality and functionality meet business requirements.
• Lead the product development process using Agile methodologies, managing sprints, user stories, and backlogs to ensure timely and continuous delivery of platform enhancements.
• Keep a pulse on customer needs, industry trends, and best practices to ensure marketing platforms deliver exceptional experiences and drive business outcomes.
• Foster a culture of continuous improvement, always seeking new ways to enhance platform functionality, reduce inefficiencies, and innovate to stay ahead of competitors.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We areopen-mindedandcurious, we dare to bedifferent, we believe inconstant improvementand weempower and trustyou to take ownership. Our values are part of who we are, what we stand for and how we act.

Someone who is passionate about learning and development, and wants to grow yourself and others. A positive attitude and a role model for our values are important qualities that you should possess.

What you need to succeed:

• Hands-on expertisein CRM, performance marketing, feed management, DSPs, Google Analytics, Looker Studio, JIRA, and Confluence.
• Proven abilityto drive improvements in marketing feeds and CRM platforms, including troubleshooting.
• Experiencein tackling technical challenges related to integrating new marketing tags on websites or apps.
• Utilize data and customer insightsto inform prioritization, track performance, and continuously enhance capabilities.
• Stay updatedon customer needs, industry trends, and best practices to ensure marketing platforms deliver exceptional experiences and drive business outcomes.
• Foster a culture of continuous improvement, always seeking new ways to enhance platform functionality, reduce inefficiencies, and innovate to stay ahead of competitors.
• Proactive evaluation of various options and innovative problem-solving skills.
• Exceptional fluency in both written and spoken English, along with strong communication abilities.

Additional Information

This is aFull time permanent contractbased at our Head Office in London.

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Programhere .

In addition to this London based colleagues also receive

• Up to 25 days holiday
• Discounts on various activities and financial/lifestyle products via our benefits hub
• Cycle to work scheme
• Discounted gym membership
• Employee assistance via retail trust

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process.